Los Angeles, Feb. 6, 2015 /PRNewswire/ -- With less than ten days to go untilValentine's Day 2015,days,brands across industries are leveraging the occasion in innovative ways..From fast-moving consumer goods to automotive, finance, and media sectors, everyone is making their move, while increasingly popular online travel brands are also getting bolder andmorecreative..As one of China’s earliest online travel platforms specializing in overseas destination travel, ToursforFunhas partnered with Okamoto for this year’sValentine's Day,creating a cross-industry collaboration that carefully selects warm and romantic destinations for travelers,enablingtravelersto fully enjoy a fun and memorable experience.
ToursforFun Teams Up with Okamoto for Valentine’s Campaign — Product Becomes Topic, Promotion Gets More Fun
Product Becomes Topic Promotion Gets More Fun
American renowned social psychologist Abraham Maslow proposed his most well-known theory in 1943— -- Maslow’s Hierarchy of Needs—which has become one of the most famous theories in the field of behavioral science. According to the most fundamental components of the theory, “sex” is a major life issue that most adults need to address thoughtfully,and it is closely related to many aspects of adult life.For example, during travel, “how can one achieve safe and healthy ‘sex’?”—and how people should scientifically deal with this issue is also worth exploring.
ToursforFun cleverly tapped into this attention-grabbing angle in this year’s Valentine’s marketing battle, sparking a wave of discussion in its U.S. market segment,such as: “The various travel routes in the U.S. offer different experiences and levels of intensity. How can travelers allocate their energy to maximize both the joy of travel and the pleasure of the bedroom??”
8 Selected Routes with Stories
For this event, ToursForFun has carefully selected four of the best U.S. destinations for Valentine’s Day getaways.destinations, including:Las Vegas, where romance and excitement go hand in hand,Hawaii, with its blend of sunshine, beaches, rainforests, and volcanoes,Alaska, where you can see the northern lights,andFlorida, full of charm and character.;Each popular destination features two routes differing in length (one seven-day itinerary and one five-day itinerary per destination) and price range, catering to travelers with different needs.; For each popular destination, two routes have been selected. The difference lies in the duration (one seven-day itinerary and one five-day itinerary per destination) and cost, catering to travelers with different needs.
Hand-in-hand with Okamoto for a Cross-industry Collaboration
To add more fun to the Valentine’s event, ToursForFun has partnered with Okamoto for a cross-industry collaboration. Not only will customers receive a small Okamoto gift when booking a Valentine’s route, but the event page at http://cn.toursforfun.com/activity/qingrenjie#page2 also features a cheeky lucky draw game,enhancingthe interactive and engaging elementsof the promotional campaign.。
Mija, Planning Manager at ToursForFun, said,“This‘cheeky’cross-industry collaboration is really interesting.。We’ve analyzed the ‘peak passion moments’ of different routes. While the concept is more tongue-in-cheek, it’s all about adding fun to the experience of choosing a travel product!””