Not just Japan and Hong Kong: Popular Taiwanese tea chain Tiger Sugar expands globally
By MOOK Scenic Editor Team
Taiwanese bubble tea is taking the world by storm — and “The Alley,” a flagship brand known for its beverage aesthetics, is one standout success story. Its presence can be seen in Japan, Hong Kong, Macau, Malaysia, Vietnam, and this year, it’s even expanding to Toronto (Canada), Melbourne (Australia), and Paris (France), showcasing the global appeal of Taiwanese bubble tea.
Taiwanese bubble tea brands are actively entering overseas markets (Photo / Taiwan’s The Alley)
Founded in 2013 as “Diagonal Lane” in Taoyuan, “The Alley” now enters the international market under its current name. The brand’s key appeal lies in defining drinks through “creative aesthetics,” with a strong emphasis on visual beauty — take their “Light Series,” for example, which resembles a mesmerizing cosmic universe that’s highly Instagrammable.
The Alley defines beverages through “creative aesthetics,” focusing not only on taste but also on visual presentation (Photo / Malaysia’s The Alley)
The Alley is aggressively expanding abroad, opening stores not just across Asia but also in the Americas, Australia, and Europe. Here’s a list of its representative stores around the world:
Omotesando Branch, Japan
6-6, 6 Chome, Kamimeguro, Shibuya City, Tokyo
Japan’s The Alley Omotesando Branch (Photo / Japan’s The Alley)
There are eight branches in Japan, with the newest being the Sangenjaya Branch.
Tsim Sha Tsui Branch, Hong Kong
G/F, Shop F, Leighton Centre, 27-33 Nathan Road, Tsim Sha Tsui, Hong Kong
Hong Kong’s The Alley Tsim Sha Tsui Branch (Photo / Hong Kong’s The Alley)
Hong Kong has two branches, with another located in Mong Kok. Travelers to Hong Kong might want to check out how The Alley tastes compared to the ones back in Taiwan.
Ho Chi Minh City Store #1, Vietnam
68 Nguyen Hue, Ben Nghe Ward, District 1 (68 Nguyễn Huệ, Phường Bến Nghé, Quận 1)
Vietnam’s The Alley Ho Chi Minh City Store #1 (Photo / Vietnam’s The Alley)
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