The level of excitement is unforgettable！Six must-visit popular festivals in a lifetime

By / MOOK Scenic Spots Editorial Department, compiled and reported

When traveling to Japan, besides enjoying delicious food and admiring the beautiful scenery of the four distinct seasons, the preservation of cultural heritage and traditional crafts is something that other countries around the world have sought to emulate. There are numerous festivals across Japan held in different seasons, which not only reflect the maintenance of traditional culture but also reach the pinnacle of liveliness—even the Japanese believe everyone should attend one in their lifetime.

1. Tokushima Prefecture – Awa Odori
A type of bon dance originating in Tokushima Prefecture, passed down since ancient times, featuring performances with shamisen, taiko drums, gongs, and {other instruments}, with groups of dancers dancing energetically through the streets in lively formations. There is no fixed style, making it free and easy. Every year, over 300,000 tourists participate, creating a spectacular and grand scene.
 
Held: August 12–15
Status: One of Japan’s Three Great Bon Dances

2. Aomori Prefecture – Nebuta Festival
Japan’s Festival of Fire, the Aomori Nebuta Festival, is one of the Three Great Festivals of the Tohoku region and is registered as an Important Intangible Folk Cultural Property, attracting over 3 million visitors annually. The festival features more than 20 large illuminated nebuta floats, often themed on Kabuki, historical events, or mythology, all parading through the streets.
 
Held: August 2–7
Status: One of the Three Great Festivals of Tohoku

3. Kyoto Prefecture – Gion Festival
One of Japan’s Three Great Festivals, the Gion Festival is hosted by Kyoto’s Yasaka Shrine and has a history of over 1,000 years. Throughout July each year, various events take place, with the entire city of Kyoto adorned in festive colors. The highlight is the “Yamaboko Junko” parade on July 17, where luxurious floats, known as “moving art museums,” march along the main streets.
 
Held: July 1–31
Status: One of Japan’s Three Great Festivals, One of the Three Great Gion Festivals

4. Osaka Prefecture – Tenjin Festival
With a history of over 1,000 years, the Tenjin Festival is one of Japan’s Three Great Festivals and also the world’s largest-scale waterborne celebration. It honors the deity of scholarship and the arts, Sugawara no Michizane, at the Tenmangu Shrine, and is a summer festival event. During the festival, traditional Japanese performances such as gagaku (ceremonial music) and bunraku (puppet theater) are held throughout the city.
 
Held: July 24–25
Status: One of Japan’s Three Great Festivals