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Order Happiness for Mother’s Day: Over 100 Dream Cakes Now Available for Pre-order at Convenience Stores

Published: 2026-09-27 👁 100 views

Last updated 2026-09-27 — By & Photo: Chi Bing-hui Although Mother’s Day is still two months away, the convenience store cake battle has quietly begun. FamilyMart adopts a romantic and dreamy style, attracting female customers with a “Cinderella” theme and individually crafted cakes...

By & Photo: Chi Bing-hui　

Although Mother’s Day is still two months away, the convenience store cake battle has quietly begun. FamilyMart adopts a romantic and dreamy style, attracting female customers with a “Cinderella” theme and individually crafted cakes; Hi-Life has launched an extensive range of 53 cakes, the largest selection among convenience stores, and is collaborating with Bigtom for the first time; while 7-ELEVEN is expanding the Mother’s Day business opportunity further by adding a “Weekday Afternoon Tea” series, allowing office workers to enjoy the happiness of cakes even on regular days.

The domestic dessert market is seeing growing business opportunities year after year. Pictured at right is the COLDSTONE Cool Stone Love Gift Ice Cream Cake 6T ¥990.

MISTER DONUT Boti Lion + Frankie Sheep Sheep Cake ¥560 (2 pcs, includes one Boti Lion lunchbox as a gift).

7-ELEVEN, which has sold over one million cakes cumulatively, reports that on average, one in every four moms in Taiwan has tried a 7-ELEVEN cake. Sales continue to grow by 20% annually, showing an impressive and optimistic dessert market. Lin Y?, head of the merchandise department, stated that Mother’s Day is the biggest peak season for cake sales this year. Last year, 7-ELEVEN sold approximately 220,000 cakes, and this year the number is expected to exceed 250,000. In recent years, group buying and afternoon tea culture have become popular, so the pre-order for Mother’s Day cakes will officially launch with a lifestyle proposal themed around “Spring Afternoon Tea,” continuing the tradition of renowned shops and specialties. Options include the “Angel’s Praise Cake” co-created with French patisserie master Seiji Aoki, the debut of City Café-flavored cakes, as well as COLDSTONE ice cream cakes, MISTER DONUT two-piece cake sets, Fauchon Latte Cakes, five-star hotel cakes, and an afternoon tea cake series.

La Mille Bijoux Treasure Box Cake ¥520, satisfying all nine flavors in one.

The 7-ELEVEN Mother’s Day cake pre-order campaign runs from March 9 to May 1, offering nearly 40 new designs and flavors, with prices ranging from ¥199 to ¥1200. Sixty percent of the options are priced under ¥600, meeting the diverse price needs of all customer groups. Buy any two pre-ordered cakes to enjoy a 5% discount.