Final push: Expo 2010 Taipei Flower Exhibition ads aired strongly across Southeast Asia
Last updated 2026-09-26 — To continue promoting the Taipei International Flora Expo to overseas visitors, and considering that Southeast Asia is one of Taiwan’s key tourism source markets, the Taipei City Government specially invited internationally renowned diva Stefanie Sun, hugely popular in Southeast Asia, to film...
To continue promoting the Taipei International Flora Expo to overseas visitors, and considering that Southeast Asia is one of Taiwan’s key tourism source markets, the Taipei City Government specially invited internationally renowned diva Stefanie Sun, hugely popular in Southeast Asia, to film a promotional video for the Expo. A newly edited 30-second promo was also produced. Both videos will be simultaneously broadcast on international channels such as the National Geographic Channel in Southeast Asian countries in late March, aiming to attract Southeast Asian tourists to visit the Expo before it closes and explore Taipei as well.
The Expo’s Dreamers Pavilion is one of the most popular exhibits among visitors.
The Tourism and Communications Bureau noted that this year it has collaborated especially with the National Geographic Channel to package the Flora Expo as “the most worthwhile place to visit in Asia this spring,” inviting international visitors to take advantage of the blooming season and explore beautiful Taipei during the Expo. Singaporean diva Stefanie Sun actually visited the Taipei International Flora Expo and worked with the Taipei City Government to contribute her new song “When Winter Comes Warm” to the Expo, which is now being played publicly within the Expo grounds.
The Flora Expo is set to conclude on April 25. Those who haven’t visited yet should make the most of the final month.
The main focus of this promotional campaign in Southeast Asia by the Tourism and Communications Bureau includes a 10-second ad featuring Stefanie Sun and a newly edited 30-second Flora Expo promo. These will be aired over 1,000 times on international channels such as the National Geographic Channel, Star World, FOX, and Channel V. Combining fashionable and seasonal travel themes, the campaign reaches over 30 million households in the international travel audience, targeting Hong Kong, Macau, Singapore, Malaysia, and extending to more than 30 Asian countries.
Taipei International Flora Expo: http://www.2010taipeiexpo.tw/frontpage/welcome.htm
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