Step closer to becoming a portrait photography master—Sony A57 delivers lightning-fast burst shooting and exquisite composition

Sony’s highly acclaimed α translucent mirror digital SLR camera series has a new addition on the market again this time around. The newly upgraded A57 camera significantly enhances professional photographic performance, delivering clearer images, faster speeds, and greater compositional freedom. Among its highlights, the Tele-zoom Priority AE mode offers precise 12 fps continuous shooting with full-time autofocus even in fast-paced action. A new Clear Image Zoom technology provides up to 2x digital zoom with both prime and zoom lenses. And the world’s first Auto Portrait Framing function uses ultra-high-resolution pixel recognition technology to ensure cropped images remain sharp, rivaling the quality of the original shots.

The newly launched Sony A57 breaks the burst speed limit among DSLRs in its class, with 15-point TTL phase-detection autofocus that enables continuous autofocus and subject tracking for both still and moving subjects. For high-definition video recording—a key concern for many modern users—the A57 captures crisp footage in 1920x1080p resolution with stereo sound, supporting the latest AVCHD 2.0 codec. It also allows manual adjustment in PASM modes during recording, so you can capture speeding sports cars or moving athletes without missing any critical moments.

Additionally, a new technology makes the camera more beginner-friendly: the world’s first Auto Portrait Framing function intelligently crops portraits using facial recognition. You can choose between portrait or landscape orientation, even for close-up shots. As for image quality concerns, ultra-high-resolution pixel recognition technology ensures cropped images remain sharp and detailed.

Other enhanced specs of the Sony A57 include a 16.7-megapixel Exmor APS HD CMOS sensor and a new-generation BIONZ image processor, with sensitivity up to ISO 16000 and a shutter speed of 1/4000. It supports 15-point autofocus with three cross sensors, and features a 100% field-of-view XGA OLED Tru-Finder™ electronic viewfinder for precise framing and settings—making it easy for photographers at every level to operate and shoot effortlessly.

Sony official website: www.sony.com.tw