By MOOK Scenic Spots Life Network, Reported by Li Xinyi
Taiwan had 2.15 million visitor arrivals to Hong Kong last year, with over 30% of overnight vacation travelers visiting the city more than six times. To enhance the travel experience, the Hong Kong Tourism Board has specially curated a new tourism model and launched the new book and APP "Hong Kong Moments." The book invites 20 celebrities from various fields to share their most touching moments in Hong Kong and generously reveal their hidden must-visit spots. From traditional markets to trendy fashion shopping, from affordable local snacks to high-end gourmet feasts, from serene natural landscapes to vibrant nightlife, the book features 140 celebrity-recommended Hong Kong attractions, taking readers through 12 different travel scenarios in the city. The "Hong Kong Moments" APP is now also available for free download.
The ever-changing faces of Hong Kong are all featured in the book and APP "Hong Kong Moments." (Photo provided by Zoe Lee)
"Hong Kong Moments" showcases touching moments in Hong Kong as remembered by celebrities from various fields, including designers, architects, makeup artists, food critics, writers, artists, entertainers, TV hosts, popular bloggers, and illustrators. Food critic Hu Tianlan praises, "Hong Kong holds an undisputed position as the culinary capital of the East." Nature observer Liu Kexiang describes Hong Kong as "a place where urban life and nature collide yet coexist in harmony." Meanwhile, the fireworks during Hong Kong’s festivals left illustrator No2good with unforgettable memories. Beyond their professional expertise, many celebrities also shared their personal must-visit spots in Hong Kong. For example, architect Gao Hongshu enjoys riding the iconic Hong Kong tram to experience the city’s most authentic daily life. Makeup artist Kevin loves hunting for shopping treasures and then relaxing with a leisurely seafood meal on the outlying islands. Actor and singer Ren Xianqi, who has settled in Hong Kong in recent years, has fallen in love with the city’s simple soul beyond its hustle and bustle, often unwinding at places like Ap Lei Chau, Shek O, and Stanley... The book features a total of 140 hidden gem recommendations, breaking away from common perceptions of Hong Kong and allowing Taiwanese readers to rediscover the city’s diverse charm.
The "Hong Kong Moments" APP features 20 celebrities’ hidden Hong Kong spots. (Photo provided by the Hong Kong Tourism Board)
The "Hong Kong Moments" travel book will be given out for free to the first 500 customers purchasing Hong Kong itineraries at the Taipei International Travel Fair, to be held on May 25 at Taipei World Trade Center Hall 1. Consumers can also join the Facebook fan page “Hong Kong Together Go” and participate in the Hot Deals promotion for a chance to win a free copy of the book. In addition to the physical book, to align with today's mobile lifestyle where almost everyone owns a smartphone, the Hong Kong Tourism Board has also launched the "Hong Kong Moments" APP. Users with iPhones or iPads can download it for free by searching for the keyword "Hong Kong Moments." The APP not only allows users to browse celebrity-recommended touching moments and hidden spots in Hong Kong at any time but also helps travelers locate shops, websites, and contact information via Google Maps while in Hong Kong, making it the most convenient travel companion.
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