Written/Compiled and Reported by Chen Guanxin, MOOK Travel & Lifestyle
Seeing the booming ice cream trend in Taiwan continuing to rise, the first Korean-style ice cream brand “Honey Creme” has decided to enter the Taiwanese market,officially launching on March 21 in Taipei’s premier ice cream battleground—the Zhongxiao Dunhua shopping district.On its first launch in Taiwan, “Honey Creme” will offer exclusive and innovative flavors such as honeycomb ice cream, organic marshmallow ice cream, and natural organic mixed-grain powder ice cream, along with an alternative way to enjoy it—pairing ice cream with spiral bread. In addition, a “buy one get one free” sweet experience will be available on launch day at Honey Creme’s Taipei store on March 21,allowing people to enjoy the delicious taste of Honey Creme right on the streets of Taipei without having to fly all the way to Korea.
The Korean ice cream brand “Honey Creme” has officially launched in Taiwan. (Photo provided by Honey Creme)
“This ice cream is simply irresistible!”After being highly recommended by f(x)’s Victoria on a popular Korean variety food show,the honeycomb ice cream quickly took over the streets of Korea.Recommended by numerous bloggers, its charm spread rapidly, even prompting Super Junior’s Heechul and Girls’ Generation’s Taeyeon to try it and post selfies on social media.Since its launch in May 2013, it has sold over 5 million units.
Honeycomb ice cream is Honey Crème’s signature bestseller. (Photo provided by Honey Creme)
Honey Creme uses a premium formula of organic milk ice cream from Korea,,selecting honeycomb from Taiwan’s century-old bee farms, fresh milk and cream exclusively available through Taiwan’s organic food channels, and natural organic mixed-grain powder. Combining these top-tier ingredients with local Taiwanese fresh milk and cream,it has developed a new type of ice cream. Paired with imported ice cream cones flown in from overseas, it creates a luxurious blend of premium ingredients, healthy organics, and local Taiwanese produce.
Among them, the must-try Honey Creme signature bestseller, “Honeycomb Ice Cream,” features a whole piece of real honeycomb placed directly on the ice cream, ensuring you taste the genuine natural sweetness—not artificial sugar.The “Honeycomb Ice Cream” uses the highest quality ingredient — “honeycomb” — under exclusive contract with Taiwan’s century-old bee farmers.Korean trends meet rich local ingredients for an even more enchanting flavor.
The ice cream cones flown in from overseas are brightly colored and tempting. (Photo provided by Honey Creme)
Not only that, to break through traditional ice cream textures and visuals, Honey Creme has also introduced unique and innovative flavors such as “Natural Organic Mixed-Grain Powder Ice Cream” and “Organic Marshmallow Ice Cream.” Both visually and in taste, they convey the happiness and deliciousness that Honey Creme aims to deliver.
Honey Creme, which promotes the idea of “Happiness on the Tip of the Tongue vs. Happiness at Your Fingertips,” also brings many alternative ways to enjoy ice cream — such as using spiral bread instead of cones or adding fluffy marshmallows and aromatic grain powder to toppings — creating a completely new experience never tried before, from sight to taste.
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