Chow Yun-fat’s new ad takes you to visit a Japanese-style old house in Yilan!
Last updated 2026-09-25 — Ever since an airline previously hired Chow Yun-fat for an ad, the high-quality filming style and stunning scenery not only significantly boosted the brand's image but also made Taitung’s Chenggong Boulevard famously popular. Aside from showcasing sunny rides on bikes and the heartfelt tradition of offering tea under the trees in Chenggong, now seeing Chow Yun-fat’s appeal, the telecom industry has also enlisted him for a brand ad. This time, Chow Yun-fat will play the role of a writer, taking viewers to explore a hidden Japanese-style old house in downtown Yilan, immersing together in slow, leisurely moments and savoring the taste of history.
Written by / MOOK Travel Life Network, Liao Qiyu
Ever since an airline previously hired Chow Yun-fat for an ad, the high-quality filming style and stunning scenery not only significantly boosted the brand's image but also made Taitung’s Chenggong Boulevard famously popular. Aside from showcasing sunny rides on bikes and the heartfelt tradition of offering tea under the trees in Chenggong, now seeing Chow Yun-fat’s appeal, the telecom industry has also enlisted him for a brand ad. This time, Chow Yun-fat will play the role of a writer, taking viewers to explore a hidden Japanese-style old house in downtown Yilan, immersing together in slow, leisurely moments and savoring the taste of history.
Follow in Chow Yun-fat’s footsteps to visit a Japanese-style old house in Yilan. (Image source / Chunghwa Telecom)
The full 3-minute version of the ad will be broadcast simultaneously on major news channels at 7:56 PM on July 11.
A one-minute behind-the-scenes teaser released early has already sparked heated discussion and anticipation among netizens.
Yilan Literature Museum
This shoot mainly took place at the “Yilan Literature Museum” and the “Hesheng Taiping Cafe.”
The “Yilan Literature Museum” is a historic building constructed during the Japanese colonial period. It was originally the principal’s residence of the Yilan Agricultural and Forestry School and was reopened as a literature museum in December 2011.
The tranquil and elegant environment of Yilan Literature Museum attracts many literati and artists to gather here. (Photo provided / Mook Editorial Department)
Although it’s not very large, its elegant and serene atmosphere has drawn many literati and artists to hold gatherings and events here. The Yilan Literature Museum is designed to help both local residents and visitors better understand the evolution of Yilan’s literature and provides a venue to appreciate works by important writers and host literary events for arts and culture figures.
Through Chow Yun-fat’s ad, more people are getting to know the beauty of Yilan Literature Museum and Hesheng Taiping Cafe. (Image source / Chunghwa Telecom)
Outside the “Yilan Literature Museum,” there is a Literary Path where poems by writers from Yilan County are displayed. The interior is well-preserved, allowing you to sit on tatami mats, enjoy tea or coffee, and browse literature books related to Yilan exhibited in the museum.
【Info】
Yilan Literature Museum
Address: No. 2, Old City South Road, County Government Lane, Yilan City (next to Yilan Governing Museum)
Opening Hours: Tuesday to Sunday, 9:00 AM to 5:00 PM (other closed days will be announced separately)
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