Text / Compiled and reported by the editorial team of MOOK Scenic Spots Family Travel Network

 

In recent years, renowned international dessert brands have entered the Taiwanese market, offering consumers more diverse gift choices this Mid-Autumn Festival.During the Mid-Autumn limited period from August 21 to September 8, Krispy Kreme will unveil a Caramel Series of doughnuts as gifts. In response to Taiwan’s traditional mooncake festival barbecues, the brand has also specially introduced limited-edition picnic mats, allowing Krispy Kreme fans to gather with family and friends in an eco-friendly and stylish way.

The Mid-Autumn Festival is an important time for gift-giving and family reunions in Taiwan. Krispy Kreme observed that during past gifting seasons, the American-style “Caramel Cookie Doughnut” and “Caramel Latte Filled Ring” are often chosen by consumers.

During the seasonal transition and Mid-Autumn period, to align with autumn’s arrival and consumer gifting needs, Krispy Kreme aimed for a richer flavor profile in both appearance and taste. The brand has specially packaged its Caramel Series doughnuts for this period. In addition to the original “Caramel Cookie Doughnut” and “Caramel Latte Filled Ring,”two new limited-edition items are being launched for the Mid-Autumn season: the “Sea Salt Caramel Doughnut” and “Caramel Custard Filled Ring.”Krispy Kreme positions these limited-edition products between gifting and snacking. Younger consumers can choose these ready-to-enjoy treats as on-the-go gifts for friends and colleagues or enjoy the doughnuts as a post-gathering dessert to refresh their palates.

At the same time, responding to changing Mid-Autumn traditions among modern consumers, family barbecues have become the main highlight of gatherings with loved ones. Noticing the demand for outdoor get-togethers, Krispy Kreme—known for its shareable treats for group occasions—has introduced limited-edition picnic mats. Originally priced at NT$200, customers can purchase one for an additional NT$100 with the buy-one-doughnut promotion, or get one free when buying three boxes. Quantities are limited, and the promotion runs from August 21 to September 8 until supplies last.

 

 

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