【Tuesday Travel Stay】Shangri-La’s New Brand Hotel Jen Makes Its Debut

Editor’s Note / Compiled and Reported by the Editorial Team of MOOK Travel Life Network

 

Hong Kong-based Shangri-La International Hotel Management Ltd. has launched its new brand, Hotel Jen (今旅).The fresh, friendly, and carefree style makes Hotel Jen (今旅) unique, catering to the needs of the “next generation” of independent business and leisure travelers. The brand is expected to open 10 hotels in major cities across the Asia-Pacific region by March 2015.The first Hotel Jen (今旅) hotel will open on September 15 at Orchardgateway in Singapore, becoming the first property under Shangri-La’s former “Traders Hotel” rebranding initiative. The revamped mid-scale hotel brand, Hotel Jen (今旅), will focus on intuitive service concepts and a relaxed, friendly attitude, serving guests in major cities across the Asia-Pacific region.

The inspiration for the Hotel Jen (今旅) brand comes from a virtual character named Jen: a professional hotelier who loves life, enjoys adventure, travel, and discovery. Jen offers efficient and thoughtful service while also helping guests experience the best a city has to offer.Greg Dogan, President and CEO of Shangri-La Hotels and Resorts, said: “Hotel Jen (今旅) will meet the needs of the new century’s guests—flawless service, comfortable rooms, and sincere, genuine hospitality; they value their privacy and seek efficiency, a carefree, and uninterrupted experience.”

The Hotel Jen (今旅) stay will focus on stress-free comfort and simplicity, mainly reflected in the easygoing and friendly interactions throughout the entire guest journey from check-in to check-out. Guests are all friends of Jen, the virtual character, and staff will ensure a sense of belonging at all times through considerate, respectful, and attentive service.

 

The dining concept at Hotel Jen (今旅) primarily features fresh, local ingredients to ensure guests enjoy authentic cuisine. Free coffee and snacks are provided after breakfast, along with convenient takeaway counters. Lothar Nessmann, Chief Operating Officer of Hotel Jen, said: “We are incredibly excited to launch this new brand. Without a doubt, we want to retain our loyal existing customers, but we’ve also noticed that their needs have changed. The lines between business and leisure have blurred amid the busyness outside traditional working hours, so today’s guests want more flexibility anytime, anywhere.”