Breeze Songgao Grand Opening: H&M’s First Flagship Store Targets Young Shoppers

Text / Edited and reported by Liao Qiyu, MOOK Travel Life Network Editorial Team

The sixth branch of Breeze Department Store, Breeze Songgao, opened on October 24, officially entering the premier league of the retail industry. Targeting young female shoppers, the store has over 126 stores ranging from as small as 3 pyeong to as large as 1000 pyeong, with about one-tenth of the stores being Korean brands. Notably, online beauty store 86 Small Shop, which specializes in Japanese and Korean cosmetics, has also moved in, becoming the first online beauty retailer to enter a premier shopping district.

A blend of fashion trends, pop culture, fun lifestyle, and gourmet offerings.Breeze Songgao has attracted H&M, an international affordable fashion brand, to open its first flagship store here. A specially planned three-floor space covering 1,000 pyeong will surely delight eager fans, with spring collections full of seasonal flair set to launch on February 13, 2015, in line with Valentine's Day and Lunar New Year.Additionally, Taiwan’s first-ever Line Friends Store began trial operations last weekend, drawing many Line fans for a pilgrimage and shopping spree, successfully attracting a younger crowd.

Other well-known brands include RUE DE MARSEILLE - agnès b. complex flagship store, opening simultaneously with Hong Kong, also making its Taiwan debut. In the food category, it has brought in renowned brands such as ice monster, Texas Roadhouse—the best affordable steak restaurant in the U.S., and South Korea’s café bene. Breeze Songgao is also offering a promotion: spend NT$2,000 during the opening period and get NT$200 back. This is sure to attract a large number of consumers.

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