Online Frenzy for PX Mart Chocolate Desserts: High CP Value Drives Sales Over 100 Million NTD

The Classic Chocolate Toffee Dorayaki features cocoa butter-rich chocolate in the dorayaki shell and a peanut filling with toffee crumbles—double fillings for double satisfaction, 30 NTD per piece. (Provided by PX Mart)

The Classic Chocolate Muffin has a Q-textured, dense muffin with water-drop chocolates inside—double chocolate for intensified richness, 58g, 30 NTD. (Provided by PX Mart)

The Classic Chocolate Daifuku combines chocolate-infused creamy filling with a cocoa powder mochi crust, soft, tender, and chewy, 2 pcs, 120g, 42 NTD. (Provided by PX Mart)

The Classic Chocolate Brownie is available for pre-order only from January 19 to February 4, and for pickup from January 24 to February 11, 400g, 175 NTD. (Provided by PX Mart)

PX Mart’s private label We Sweet and U.S. century-old brand Hershey’s have collaborated on winter-limited chocolate desserts. The first wave of six products caused long queues and rapid sell-outs. From January 19 to February 8, a second wave introduces five more items—including the Classic Chocolate Toffee Dorayaki, Classic Chocolate Two-Tone Annular Cake, Classic Chocolate Muffin, Classic Chocolate Daifuku, and the limited-preorder Classic Chocolate Brownie—all delivering high CP value, starting as low as 30 NTD each.

Since their launch on December 8 last year, the first-wave products have sold approximately 1.9 million units, with sales surpassing 100 million NTD. The top three bestsellers are the Classic Chocolate Pineapple Puff, Rich American Classic Chocolate Pastry, and Classic Chocolate Pudding. Meanwhile, previously popular items like the Ice Heart Roll and Mini Toast were temporarily suspended due to supply shortages but have now resumed normal stocking. Currently, a total of 11 products from both the first and second waves are available to satisfy chocolate lovers’ sweet cravings.

Additionally, the Japanese-style Strawberry Daifuku and Strawberry Custard Cake sold between December 15 and January 4 totaled around 100,000 units in just 21 days, with the Japanese-style Strawberry Daifuku being the most popular.