New Guide to Cosmetic Shopping in Japan: Six Popular Products Voted by Japanese Consumers
By MOOK Scenic Spots Editorial Team, compiled and reported
Traveling to Japan, shopping for cosmetics is a key activity for many, but with Japan’s ever-evolving beauty products and an overwhelming array of functions, it can be hard to know where to start. Japan’s largest makeup and skincare forum has released the most popular cosmetic products among netizens in the first half of 2016, ranked by category. The editorial team has compiled the top products in six categories that are frequently purchased by Taiwanese travelers, serving as a helpful reference for your next trip to Japan.
1. Lotion – First Place: Shiseido White Lucent Beautifying Emulsion C+
Offers the triple benefits of lotion, sunscreen, and makeup base. (Image source / Shiseido)
Contains whitening ingredients that help suppress melanin. (Image source / Shiseido)
Combines the functions of lotion, sunscreen, and makeup base, and contains whitening agents that suppress melanin to help prevent freckles.
2. Essence – First Place: Naturie Hatomugi Skin Conditioner
Claimed to effectively penetrate the stratum corneum and deeply moisturize the skin. (Image source / Naturie)
Lightweight, non-greasy, and free from fragrance, colorants, and alcohol. (Image source / Naturie)
Claimed to effectively penetrate the stratum corneum and deeply moisturize the skin, while being lightweight, non-greasy, and free from fragrance, colorants, and alcohol to reduce skin irritation.
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