The LC Pot Transforms into Cute Tableware — An Upgrade to Taiwan’s Must-Collect Convenience Store Point Rewards

In April 2016, 7-Eleven in Hong Kong launched a point-reward campaign in partnership with cookware and tableware brand Le Creuset, which attracted local collectors and many tourists visiting Hong Kong, generating a popular topic. At the end of 2016, 7-Eleven in Taiwan also introduced a year-end point collection event. In addition to catching the attention of Taiwanese consumers, tourists visiting Taiwan for New Year’s holidays could also join the point-collecting fun.

The way the event works is that customers can purchase add-on items with a minimum of five points. Add-on items include a double-layer microwave bento box (additional 99 TWD), a stylish tableware set (additional 79 TWD), a fashionable two-tone placemat (additional 99 TWD), and a stylish insulated basket (additional 399 TWD). The Taiwan point-redemption event offers a wider variety of items compared to the Hong Kong version. Those interested in this point campaign, don’t forget to enjoy the fun of collecting points while visiting Taiwan for the New Year. The event was launched on December 31, 2016.

Where Is Taiwan’s First LINE FRIENDS Café & Store Located?