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Serious national highway accident cancels Wuling cherry blossom tour by Butterfly Love Flower Travel Agency

Published: 2026-09-26 👁 100 views
Last updated 2026-09-26 — On February 13, a serious tour bus rollover occurred on National Highway 5. Suspected to be caused by driver fatigue, the bus veered off the mountain road guardrail and overturned. Among the passengers who were on their way to enjoy cherry blossoms in Wuling, 32 have died and 12 were injured. The travel agency responsible for this itinerary, Butterfly Love Flower Travel...

By MOOK Scenic Spots Family, compiled and reported

 
On February 13, a serious tour bus rollover occurred on National Highway 5. Suspected to be caused by driver fatigue, the bus veered off the mountain road guardrail and overturned. Among the passengers who were on their way to enjoy cherry blossoms in Wuling, 32 have died and 12 were injured. Zhou Jihong, the person in charge of Butterfly Love Flower Travel Agency, accompanied by Li Qiyue, spokesperson for the Travel Agency Association, went to the Second Funeral Parlor to brief the families. The Travel Agency Association also expressed full support in handling the aftermath. This major accident not only highlights issues with aging tour buses on low-cost tours and driver fatigue, but also once again underscores the need for greater attention to travel safety. The Wuling cherry blossom tour organized by Butterfly Love Flower Travel has been completely canceled, and the agency plans to issue a press release on the afternoon of the 14th to provide further explanation.

Updated 2017.02.14  13:00
Currently, this tour bus rollover incident has resulted in 33 deaths. President Tsai Ing-wen visited the Second Funeral Parlor at 2:30 PM on the 14th to pay respects to the deceased. Whether the driver, surnamed Kang, was overworked and whether the tour bus was old have become focal points of concern in this incident. Travelers must also confirm such details when choosing itineraries. The issues of overwork and low-cost group tours have also become key concerns that consumers, as well as travel industry associations, tour bus associations, and the Tourism Bureau of the Ministry of Transportation, must address and review.
 

Wuling Farm is in the peak season for cherry blossom viewing. The rollover accident involving the returning tour bus has drawn nationwide attention. (Image source / Wuling Farm)

Many netizens have shared their opinions about Butterfly Love Flower Travel Agency on Facebook. (Image source / from Facebook)

Butterfly Love Flower Travel Agency is located on Section 3, Chongqing North Road, Taipei City. Early on the 14th, many tourists who were unaware of the situation the previous night still came to gather and prepare to depart. The check-in location of Butterfly Love Flower Travel Agency on Facebook is filled with comments and photos from users, with some even saying that “it’s no accident this agency got into trouble.” The agency offers many one-day domestic tour packages in Taiwan, generally priced affordably, which has sparked controversy over low-cost group tours. Whether the safety and quality of travel for passengers have been compromised is also an issue that Butterfly Love Flower Travel Agency needs to explain to the public.
 

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