Hand-shaken tea market trend: 7-11 and FamilyMart launch bubble milk tea
Last updated 2026-09-26 — The Taiwan tea beverage market continues to see the launch of new brands, with fierce competition. On the eve of summer, the convenience store leader Uni-President Enterprises also introduced tea beverages, joining the battle in the hand-shaken tea market. The most eye-catching is bubble milk tea...
By MOOK Scenic Spots, compiled and reported
The Taiwan tea beverage market continues to see the launch of new brands, with fierce competition. On the eve of summer, the convenience store leader Uni-President Enterprises also introduced tea beverages, joining the battle in the hand-shaken tea market. The most eye-catching is bubble milk tea, a drink that even international visitors to Taiwan almost always want to try. Now available at convenience stores, it adds even more convenience to purchasing. Uni-President’s 7-11 CITY CAFÉ freshly brewed tea series bubble milk tea is priced at NT$65 (for an extra-large iced drink), with a new product trial price discount of NT$5.April 19–21: Buy one, get the second at half price. Starting April 26, FamilyMart will launch Let’s Café Honey Black Tea Bubble Latte and Iced Mellow Matcha Bubble Latte, offering “matcha” as an additional element to attract different consumers compared to Uni-President.
Uni-President launches bubble milk tea and Four Seasons Spring tea beverages. (Image source: Uni-President 7-Eleven)
Uni-President 7-11 CITY CAFÉ freshly brewed tea seriesThe launched items include eight varieties: bubble black tea, bubble milk tea, bubble Four Seasons Spring green tea, bubble Four Seasons Spring milk green tea (the first four are only available iced), Taiwan Four Seasons Spring green tea, Taiwan Four Seasons Spring milk green tea, Taiwan classic black tea, and Taiwan classic milk tea (the last four are available both hot and iced).
CITY CAFÉ freshly brewed tea seriesThe bubble milk tea emphasizes the use of Taiwanese black tea, paired with smooth and chewy tapioca pearls, with a perfect balance between tea and milk. Other teas such as Four Seasons Spring green tea use Taiwanese-grown Four Seasons Spring leaves, employing special techniques and processes to deliver a light fragrance and sweet, roasted taste. New product promotions also offer a deal: from April 19–21, buy one, get the second at half price.
Starting April 26, FamilyMart will introduce new Let’s Café drinks includinghoney black tea bubble latte and Iced Mellowmatcha bubble latte. Using the FamilyMart app’s “Beacon in-store offer,” customers can enjoy a trial price of NT$39. Both major convenience stores are focusing on “bubbles” as their hook to compete in the hand-shaken tea market.
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