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Gudetama Dives into Soup: After Hello Kitty Buddha Jumps Over the Wall, Another Creative Noodle Dish Debuts

Published: 2026-09-28 👁 100 views
Last updated 2026-09-28 — Taiwanese food heritage brand Lao Xie Zhen, following its collaboration with Sanrio to launch a Hello Kitty-shaped Buddha Jumps Over the Wall in an earthenware pot, has now introduced Gudetama’s Gudetama Simmered Noodles featuring the popular Sanrio character. These co-branded products are not only delicious but also highly collectible due to their cute cartoon characters, attracting many overseas tourists to place special orders.

By MOOK Scenic Spots, compiled and reported

 
Taiwanese food heritage brand Lao Xie Zhen, after collaborating with Sanrio to launch a Hello Kitty-shaped Buddha Jumps Over the Wall in an earthenware pot, has now introduced Gudetama’s Gudetama Simmered Noodles featuring the popular Sanrio character. These co-branded products are not only delicious but also highly collectible due to their cute cartoon characters, attracting many overseas tourists to place special orders.

Lao Xie Zhen’s Gudetama Simmered Noodles feature Gudetama’s expressions right on the egg yolk, making fans exclaim, “Can’t bear to eat it!” (Photo by MOOK Scenic Spots, Zhang Yingying)

Gudetama Simmered Noodles come with a set of “Gudetama Can’t Be Bothered” stickers, featuring six different expressions that allow consumers to match their mood, adding fun to the meal and making for great photo opportunities.

Lao Xie Zhen launches its Gudetama series of products. (Photo by MOOK Scenic Spots, Zhang Yingying)

Gudetama Simmered Noodles are available in two premium, Q弹 (chewy) noodle options: Sanuki udon and Chinese super-chewy noodles. Free from MSG and additives, they cook in just five minutes. Launched in late June 2017, they are sold exclusively on Lao Xie Zhen’s official website, with a daily limit of 300 sets (each set priced at NT$529, serving six people).

The Gudetama Simmered Noodles combo includes six “Gudetama Can’t Be Bothered” stickers featuring different expressions. (Photo by MOOK Scenic Spots, Zhang Yingying)

Those who wish to try them can also visit Lao Xie Zhen’s physical experience stores, where each bowl is priced at NT$99. Fans of Gudetama shouldn’t miss this chance to enjoy it.

 
【Info】
Lao Xie Zhen Experience Store – Jinzhou Branch
Address: No. 435, Jinzhou Street, Zhongshan District, Taipei City (near Zhongshan Junior High School MRT Station)

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