Michelin Tim Ho Wan Mooncakes Hit the Market – Classic Hong Kong-style Egg Custard Mooncakes Go on Sale for the First Time
Last updated 2026-09-26 — With the recent passing of Liqiu, one of the 24 solar terms, the Mid-Autumn Festival is just around the corner. For the first time ever, Tim Ho Wan—a Michelin one-star winner for eight consecutive years—has launched an exclusive Taiwan edition of its “Egg Custard Mooncake Gift Box,” bringing the beloved...
By MOOK Scenic Spots Editorial Team
The recent passing of Liqiu, one of the 24 solar terms, signals that the Mid-Autumn Festival is approaching. For the first time, Tim Ho Wan, which has held a Michelin one-star rating for eight consecutive years, has debuted in Taiwan ahead of Hong Kong with an exclusive Taiwan edition of its "Egg Custard Mooncake Gift Box." It brings the authentic and much-loved egg custard flavor from Hong Kong to Taiwan, aiming to win over the palates of foodies. Hong Kong locals have a special fondness for egg custard fillings, and during the Mid-Autumn season, these mooncakes are a must-have for both gifting and personal enjoyment. Their popularity has even drawn many Taiwanese to make pilgrimages to try them.
The recent passing of Liqiu, one of the 24 solar terms, signals that the Mid-Autumn Festival is approaching. For the first time, Tim Ho Wan, which has held a Michelin one-star rating for eight consecutive years, has debuted in Taiwan ahead of Hong Kong with an exclusive Taiwan edition of its "Egg Custard Mooncake Gift Box." It brings the authentic and much-loved egg custard flavor from Hong Kong to Taiwan, aiming to win over the palates of foodies. Hong Kong locals have a special fondness for egg custard fillings, and during the Mid-Autumn season, these mooncakes are a must-have for both gifting and personal enjoyment. Their popularity has even drawn many Taiwanese to make pilgrimages to try them.
Tim Ho Wan debuts its exclusive Taiwan edition of the "Egg Custard Mooncake Gift Box" for the first time ahead of Hong Kong. (Photo provided by Heyi Group)
This year, Tim Ho Wan is launching a single-flavor mooncake gift box in Taiwan, committed to perfecting the classic representation of Hong Kong-style mooncakes—the egg custard mooncake. It is expected to spark an egg custard craze. Starting now, limited pre-orders are available exclusively at all Tim Ho Wan outlets across Taiwan and at FamilyMart convenience stores. You can now enjoy authentic Michelin-starred Hong Kong-style mooncakes without flying to Hong Kong.
The single classic flavor of the "Egg Custard Mooncake Gift Box" is winning over the entire market. (Photo provided by Heyi Group)
Hong Kong locals love egg custard fillings. Since their debut in the 1980s, egg custard mooncakes have remained a classic bestseller and a top choice for Mid-Autumn gifting. In the past, Taiwanese had to fly to Hong Kong to buy them, earning the nickname "airplane mooncakes." This year marks the first launch of the Taiwan-exclusive "Egg Custard Mooncake Gift Box," exclusively bringing Hong Kong’s iconic classic flavor to Taiwan. Tim Ho Wan's egg custard mooncakes feature golden, flaky crusts and rich egg-flavored fillings. With each bite, you’ll enjoy intense milk aroma and cheesy notes, finishing with the essence of salted egg yolk—a perfect balance of sweet and salty that’s never cloying. The rich layers of flavor keep you coming back for more. The mooncakes also bear the charming “Tim Ho Wan” imprint, delivering not just a gift but also loads of good fortune. The gift box design features a purple exterior with gold foil stamping of the Tim Ho Wan name, showcasing an elegant, refined, and minimalist aesthetic.
The Tim Ho Wan egg custard mooncakes feature the appealing "Tim Ho Wan" imprint. (Photo provided by Heyi Group)
Pre-orders are now open exclusively at all Tim Ho Wan outlets across Taiwan and at FamilyMart convenience stores. Pick-up is available at Tim Ho Wan outlets from September 4 to October 4, and at FamilyMart from August 24 to September 27.
The Tim Ho Wan "Egg Custard Mooncake Gift Box" boasts an elegant and refined design. (Photo provided by Heyi Group)
[Info]
Tim Ho Wan Egg Custard Mooncake Gift Box
Price: NT$698 (6 pieces per box)
Pre-order period: Now open
Pre-order locations: All Tim Ho Wan outlets in Taiwan
Pick-up period: September 4 to October 4
Pre-order locations: FamilyMart convenience stores
Pick-up period: August 24 to September 27
Tim Ho Wan Egg Custard Mooncake Gift Box
Price: NT$698 (6 pieces per box)
Pre-order period: Now open
Pre-order locations: All Tim Ho Wan outlets in Taiwan
Pick-up period: September 4 to October 4
Pre-order locations: FamilyMart convenience stores
Pick-up period: August 24 to September 27
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