Shattering the Tiger’s Fierce Image – Tigerair’s Seamless Transit Services Are Surprisingly Thoughtful

Reported by You Ru / Special Feature

“The tiger image is bold and memorable—that’s the first impression we want to give travelers.” Since launching its new route from Singapore to Taiwan in July 2010, Tigerair, themed around bright yellow and the tiger image, has carried nearly 270,000 passengers. Tigerair General Manager Ho Yuen-sang shared that the airline hopes to make travel feel more accessible to everyone, and will continue to introduce more innovative services.


▲ Tigerair General Manager Ho Yuen-sang with the Tigerair cabin crew team. (Photo / Provided by Tigerair)

Currently serving destinations across Australia, Bangladesh, Cambodia, China, India, Indonesia, Malaysia, the Philippines, Singapore, Sri Lanka, Taiwan, and Thailand, Tigerair has a strong brand identity yet offers unexpectedly gentle and considerate services. Recently, it introduced a rare “no need to exit and collect luggage—just transfer directly” servicefor budget airlines, breaking the usual rule of purchasing separate one-way tickets for each leg. At certain transit points, passengers can now transfer within the terminal without retrieving and rechecking their baggage, making the process much smoother.

Tigerair General Manager Ho Yuen-sang said, “Providing more thoughtful services is a goal Tigerair is committed to pursuing.” Having been established in Taiwan for over three years,with its main hub at Singapore Changi International Airport, Tigerair has increased its Taipei-Singapore flights from 9 to 11 per week since June. Looking ahead, Ho noted that Tigerair’s headquarters has purchased new aircraft, aiming to further expand its network across Asia to offer travelers even more choices.