Idol dramas' popular scenic spots are super eye-catching; single women and post-drinking sprees spark pilgrimage trends

Tourism Center / Comprehensive Report

Due to the 9-day consecutive holiday during the Lunar New Year, a domestic travel trend has swept across Taiwan, instantly making all domestic travel itineraries popular keywords and attracting large crowds of people and tourists to "pilgrimage" to these spots. Whether it's the homestays where the drama characters live or the well-known local tourist attractions, as long as they've been on TV, they become highly appealing to tourists.

▲ The luxurious room served as a filming location for "Zhong Wu Yan." (Photo / Provided by Eastone Mountain Forest Resort Hotel)

Shopping channel operators have noted that in addition to the appeal of natural landscapes, the tourism impact driven by idol dramas is also significant. For example, the Eastone Mountain Forest Resort Hotel (formerly known as Eastone Mountain Villa Resort) has been featured as a filming location in many famous idol dramas, such as "Fated to Love You," "Miss No Good," "Endless Love," "Zhong Wu Yan," "Drunk to Love You," "Romance in the Kitchen," "The Glamorous Adventure," "Gods, Teachers & Dogs," and "Every Blooming Day." These dramas not only made the leading actors and actresses popular but also boosted local business around the filming locations.

▲ Premium resort facilities help relax the mind. (Photo / Provided by Eastone Mountain Forest Resort Hotel)

In line with the arrival of the Tung Blossom season, operators plan to launch a "one-night stay with five meals and Tung Blossom viewing" package in early March, expected to spark another spring travel craze among the public and potentially break the record for the highest-selling domestic travel package sold through TV shopping channels in Taiwan. Recognizing the huge potential of domestic tourism, SenSen Shopping Channel is also promoting travel video features on its web and mobile platforms, allowing consumers to see the actual content of the travel products they are purchasing.

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