A bowl of beef noodles worth ten thousand US dollars?! Taiwan’s first beef noodle fashion house opens

Hong Jinlong invested heavily in creating Taiwan’s first beef noodle fashion house, aiming to present a trendy take on beef noodles. The decoration, equipment, color scheme, and layout design all feature the latest styles, infused with elements of Taiwanese culture. The door handle is adorned in gold, and when customers open the door, it symbolizes drawing wealth toward themselves. Looking up, you can see 32 sky lanterns. The number 32 is not only auspicious but also represents the local spirit of “continuous vitality and striving upward.” Among them, seven sky lanterns represent the Big Dipper, and the largest lantern symbolizes the North Star, wishing customers “a bright future and reaching the pinnacle of success.”

%继?房梢钥吹匠2大天灯，其实有台湾本土文化生生不息的意思。

Among themThe most eye-catching $10,000 beef noodles are located on the left side of the counter as you walk in. In fact, Hong Jinlong invested heavily to have someone create a model of the “Supreme Sovereign Noodles.” The beef shank, beef tendon, and tripe in the bowl glisten with oil, looking as delicious as the real thing.; in the corner are displayed Hong Jinlong’s award-winning championship beef noodles over the years, as well as important milestones from his early days of entrepreneurship to winning awards and opening branches both domestically and internationally.

%嫉昴谡故竞榻鹆?右图) the award-winning championship noodles from past years, as well as the $10,000 beef noodle model created with great investment.

Hong Jinlong stated that as Taiwan’s first beef noodle shop to go international, his attitude is that the beef noodles at all branches should have “the same taste.” He hopes consumers can enjoy the same flavor as when it won the award, which is why he demands rigorous and precise SOPs. Currently, Chinese tourists account for about 20% of sales, and he hopes that with the opening of the fashion house, this can increase to 50%, generating NT$100,000 in daily business from Chinese tourists. At the same time, he aims to expand tourism value and plans to open a beef noodle museum to create even more miracles in the world of beef noodles.