Taipei International Travel Fair / Visitor Numbers Hit Record High – 310,000 Flock in Over Four Days

Reported by You T-Ru / Taipei

The 2013 Taipei International Travel Fair concluded successfully on October 21, with the final day extended until 7:00 PM. Despite being a Monday workday, visitor turnout was enthusiastic, reaching over 69,000 on that single day. The total attendance over the four days exceeded expectations, surpassing the 300,000 mark to hit 315,240 visitors—more than 50,000 higher than last year’s 262,590, marking a significant 20.1% increase and setting a new record for fair attendance.


▲ This year’s fair saw a record-breaking number of visitors.

The ITF Taipei International Travel Fair took place from October 18 to 21 at the World Trade Center Taipei’s Hall 1, 2, and Hall 3, spread across the first and second floors. A total of 60 countries/regions and 900 exhibitors participated, showcasing 1,350 booths. To encourage exhibitors to maintain high standards and elevate the overall quality of the exhibition, this year’s event introduced four major awards: “Best Booth Performance Award,” “Best Booth Design Award,” “Most Popular Booth Award,” and the “Best Performing Group Award,” the latter voted on by attendees. Industry, government, and academic mystery shoppers evaluated exhibitors based on service quality, creative displays, event content, and other criteria, selecting 5–10 outstanding participants in each category.

Among them, the Best Performing Group Award was won by the Korea Tourism Organization and the Japan Pavilion, each taking home two honors, while the Malaysia Pavilion was also highly favored by the public. The Best Booth Design Award went to the Macao SAR Government Tourism Office, the Most Popular Booth Award to the Japan Tourism Promotion Agency, and the Best Booth Performance Award to China Airlines.

In terms of sales, the Hong Kong Tourism Board estimated selling around 4,000 packages with total sales exceeding NT$45 million. The Yunlang Tourism Group reported a summary of their four-day performance at the fair: approximately 6,000 accommodation vouchers were sold, amounting to over NT$15 million; around 8,000 dining vouchers were sold, totaling over NT$8 million; and the overall sales revenue reached over NT$23 million, showing roughly a 10% increase compared to previous years.