News Flash / EVA Air flight attendants’ new uniforms are super masculine; first flights to Bangkok at year’s end

▲ The newly unveiled V Air crew uniforms emphasize functionality.

Reported and photographed by Chen Rui-zhong / Taipei

TransAsia Airways’ local low-cost subsidiary, V Air, held a uniform unveiling event this afternoon (September 18), where it also displayed in-flight meals such as fried chicken cutlets and rice balls, along with a variety of V Air bear-branded merchandise. The airline also revealed during the event that its first destination will be Bangkok, Thailand.

▲ V Air announced at the new uniform launch event that its first destination is expected to be Bangkok, Thailand.

According to V Air, its operating license is nearing completion and will soon enter the verification and review phase. The first V Air aircraft is also expected to be painted by mid-October, with the inaugural Bangkok route set to officially launch before the end of the year, followed by expansions to Japan and South Korea routes in the first quarter of 2015.

▲ V Air flight attendants also performed a lighthearted safety demonstration during the event.

V Air General Manager Long Zhang-qi also stated that the airline’s latest uniforms emphasize a youthful and expressive style. While other airlines often opt for an elegant and refined look, which may restrict crew movement, V Air’s uniforms prioritize functionality and highlight affordable fashion with high practicality.

See more photos of V Air flight attendants in their new uniforms＜＜＜＜ Click here

▲ V Air has also launched a series of merchandise featuring its mascot, the V Air Bear.

Additionally, as Taiwan’s first domestic low-cost airline, V Air has partnered with two local companies, Hackers and Travel Fox, focusing on functionality to create two seasonal uniforms for spring/summer and autumn/winter. The designs incorporate corporate colors such as black, blue, and white. Female crew members have opted out of the usual skirts in favor of pants to enhance work convenience, ensuring service quality is not compromised by uniform design.

▲ To align with its local identity, V Air has also introduced local snacks like Taiwanese sausage wraps on its in-flight menu.

Long Zhang-qi also pointed out that one aspect of localized service is “food,” so V Air’s in-flight meals were designed based on feedback from fans (V Air’s followers) on Facebook. They include Taiwanese street foods such as fried chicken cutlets, rice balls, and Taiwanese sausage wraps, allowing passengers to enjoy authentic Taiwanese flavors even at high altitude.