Over 100,000 people experience the Huayi Brothers Film World Suzhou Fashion Festival

On May 4th, the 8-day Huayi Brothers Film World (Suzhou) International Fashion Festival came to a successful close with a spectacular evening performance of the Tang Dynasty song and dance show “Tribute of All Nations.” It is reported that during the May Day holiday, Huayi Brothers Film World welcomed a total of over 100,000 visitors, with more than 30,000 visitors in a single day on May 2nd. After recreating the flavor of a traditional Tang-style Spring Festival, Huayi Brothers Film World experienced another peak in visitor traffic, becoming a dark horse in domestic tourism during the May Day holiday and drawing significant attention from across the industry.

　　Immersive Recreation of Tang Dynasty Splendor Earns Rave Reviews from Visitors

　　The Huayi Brothers Film World (Suzhou) International Fashion Festival this year captivated over 100,000 visitors during the May Day holiday through a rich array of entertainment activities and immersive experiences of traditional Chinese culture. The festival celebrated both historical and modern elements, showcased international fashion aesthetics, and offered a taste of trendy Chinese cuisine.

　　Notably, at the opening ceremony on April 27th, the combination of celebrities and artists shone alongside the classic elegance of a Tang Dynasty-inspired stage. Feng Shaofeng, the dashing ancient-style star known for his role as Di Renjie in “Young Detective Dee: Rise of the Sea Dragon,” took on the role of “Tang Style Experience Officer,” interacting closely with park visitors in front of the iconic Tongtian Pagoda. Professor Chu Yan, the “National Treasure Guardian” from the TV show “National Treasure,” joined models from China and abroad in an East-meets-West fashion show featuring new styles inspired by Tang Dynasty fashion.

　　Another highlight that earned high praise from visitors was the grand evening performance of the immersive Tang-style interactive show “Tribute of All Nations,” which took place daily during the May Day holiday. The show delivered a breathtaking, immersive experience that further engaged and transported audiences.

　　A New Attempt at Blending Ancient and Modern Culture, Elevating Immersive Experiences

　　Since its opening, Huayi Brothers Film World has repeatedly organized events themed around the revival of traditional Chinese culture. During the Halloween season in 2018, the park hosted a large-scale oriental Halloween event, creating a uniquely Chinese take on the holiday and setting an example for adapting foreign festivals to local culture. During the 2019 Spring Festival, Huayi Brothers Film World presented the grand production “Family Fun – Celebrating Spring Festival in the Tang Dynasty,” integrating contemporary art, fashion trends, and youth subcultures with its film IP to vividly recreate the poetic splendor of the Tang Dynasty’s festive season. This innovative Spring Festival tourism project attracted nearly 100,000 visitors and became a must-visit attraction.

　　This year’s May Day International Fashion Festival transformed Huayi Brothers Film World from merely a gathering place for IP fans into an innovative cultural event themed around the fusion of Chinese and Western cultures. It created the most Tang culture-immersive celebration since the park’s opening, combining visual and audio experiences, gourmet food, and amusement into one grand celebration of Chinese trends. This marked a fresh attempt at reviving traditional culture. Throughout the park, visitors could feel the perfect blend of the grandeur of the Tang Dynasty and modern fashion. The Miss Tourism World gala walk interpreted the stylish aesthetics of contemporary Suzhou while also continuing the legacy of cultural exchange during the golden age of the Tang Dynasty. Additionally, the popular character “Tang Girl” made surprise appearances at various photo spots in the park, guiding visitors through fun-filled adventures. Other special activities such as the Tang Style Pop-Up Shop, Tang Palace Market, and Tang Palace Banquet tasting all enhanced the immersive experience, making visitors feel as though they had traveled back a thousand years to the height of the Tang Dynasty, engaging with multiple facets of Tang culture.

　　Rediscovering Cultural Confidence, Creating a New Experience in Chinese Trend Aesthetics

　　Huayi Brothers Film World is the world’s first Chinese film IP theme park, integrating movie scene recreations, high-tech interactive attractions, popular performance shows, and immersive role-playing experiences. It combines a distinctive local cultural identity with an international fashion sense, offering unique advantages in blending ancient and modern elements and promoting traditional culture.

　　The recently concluded second Belt and Road Forum mentioned that the current trajectory of global development reflects the deep integration of Chinese culture and world civilizations. This is partly embodied in the exchange and mutual appreciation of cultures, as well as the structural reform of the supply side of cultural tourism products aimed at reducing cultural differences. Cultural tourism products should not simply transplant cultural symbols. Against the backdrop of an increasingly saturated market for internet-famous attractions, Huayi Brothers Film World’s upgraded integration of international fashion and Chinese trend aesthetics has increased attention to the cultural tourism market and improved user experience. It has also opened up a new path for the revival of traditional culture within the cultural tourism sector.

　　As a pioneer in the domestic live-action entertainment industry, Huayi Brothers Film World has consistently adhered to the concept of immersive real-scene entertainment. It is dedicated not only to creating movie-themed live entertainment projects but also to promoting traditional culture and restoring cultural confidence. The park strives to explore the fusion of fashionable entertainment and classic art, continuously delivering outstanding traditional culture to users, retracing the aesthetic genes of the Chinese nation, and presenting a unique new experience of humanistic and aesthetic travel.