Countdown to 50 days: Join ISPO SHANGHAI to break boundaries and create the "future" of sports

The global multi-category sporting goods trade platform — ISPO Shanghai 2019, also known as the Asia (Summer) Sporting Goods & Fashion Exhibition — will kick off on July 5–7 at the Shanghai New International Expo Centre. The event will gather key domestic and international brands across multiple categories, further deepening the industry's development direction of cross-boundary integration and interconnectivity. While building a professional trade platform, it will also attract sports enthusiasts and end consumers, expanding brand promotion channels.

Over the past few years, the sports industry has experienced policy stimulation, capital fervor, explosive growth, and gradual slowdown. After various trials, the market has gradually stabilized, and industry professionals have developed a deeper understanding. More stakeholders now recognize that the development of the sports industry relies on the effective collaboration of all links and must align with market logic, requiring a rational view of industry fluctuations. Relying solely on passion is not enough for sustainable growth; organic integration within and beyond the industrial chain, and leveraging the radiating effect of the industry economy, have become choices for more professionals.

Six major sectors unite, immersive experiences break cognitive barriers

ISPO Shanghai 2019 will bring together domestic and international brands from six sectors: fitness, running, outdoor and skiing, water and diving, sports fashion, and supply chain, comprehensively showcasing the latest trends and movements in the global sports market.

This year’s exhibitionOutdoor and Skiingsector will welcome brands such as 93TEAM, AIRINOM, ANTOPT, ARYS, BLACK DEER, BOSMA, BURRON, DEXSHELL, DISHANG, FALKE, FIRE-MAPLE, FOCUS, HELATILA, JORDAN, KENMONT, KEMPGEAR, MAC IN A SAC, MEI, ME NATURE, NEXTOUR, RION, SANTIC, SKLONG, SNOWLINE, TANTU, TITTALLON, VENEX, WALLTOPIA, ZEALWOOD.

Running and Fitness sector: BOOSTER, BODYWEAR, BUFF, CANCOOL, EVEPILATES, HANDRAGON, GOODYEAR, LEEVY, NAOSS, RISING, RUNTIGER, SIDAS, SINEWY, SOGUI, SPART, TECHSPORT, TECNICA, UTO, UYN, WEAK IT, XSTAR, YVETTE, ZOANO will be exhibiting.

Water Sports & Divingsector: AKUNA WUD, CPL, DAN, E-EIGHT, HITURBO, PADI, PROBLUE, REANSON, SDI TDI ERDI, SSI and other brands will participate.

Supply Chain sector: AEGIS, BEIFANG, GOLDEN HORIZON, JIEMEIER, SEE, LAN LIAN, OTT, RBR, ROMROL, SAB, SUNSHINE-TEX, WINTEX, XICHUAN, SQ GROUP, XINWEI, YACHANG and others will be present.

ISPO Shanghai 2019 will not only feature first-time exhibitors such as AIRINOM, ARYS, EVEPILATES, UYN, WALLTOPIA, but also welcome back long-time participants including FIRE-MAPLE, BLACK DEER, TITTALLON, UTO, ZEALWOOD.

Meanwhile, theChina Ski Industry Alliance (Golden Snowflake Ski Industry Alliance)will bring 18 member companies to exhibit collectively in the newly establishedSkiing Zone;

The ADEX Asia Dive Expo, which gathers high-quality Asian diving brands and service providers, will make its first debut in Shanghai, joining forces with ISPO to set up a dedicated Diving Zone.

In addition, the venue will feature special zones includingan Outdoor Aesthetics Experience Area, an Ice & Snow Sports Display & Trial Zone, a Women’s Sports Collective Experience Zone, a Home Fitness Scenario Display Zone, a Water Sports Display & Experience Zone, and a Running Gear Collective Experience Zone— all presented through scenario-based and experiential formats to showcase emerging trends that break traditional perceptions and challenge conventional ideas about sports.

High-level industry forums offer multi-dimensional insights into the sports industry’s development

The ISPO Sports Industry Forumhas consistently focused on key industry topics, providing insights and solutions for the development of the sports industry. The ISPO Shanghai 2019 forum will shift its focus to consumer upgrades in the sports market, spending behaviors and needs of women and children, the inspiration of camp education for the outdoor market, and analysis of international youth sports training development, among other subjects.

One of the main objectives of this year's ISPO Retailer Forum is to provide practical solutions for retailers.To this end, ISPO has specially invited store operation representatives with proven success in retail to share experiences on topics such as community marketing for stores, multi-category hybrid store brands, and category mix strategies. Professional lecturers will also be invited to impart essential store operation knowledge, including visual merchandising aesthetics and community viral growth.

The “Aquatic Industry” at ISPO Shanghai 2019 has undergone a major upgrade, extending from above water to underwater, with the grand launch of the Water Sports & Diving Industry Forum.Experts in the industry, brand representatives, seasoned enthusiasts, and opinion leaders will be invited to share insights on trending topics such as the integration of entertainment, fashion, and technology with water sports, and the development of the diving industry, all explored from the perspectives of cross-discipline and cross-format innovation.

According to research, China has over 320 million football fans, of which 120 million are Bundesliga fans, demonstrating the clear demand for the Bundesliga in the Chinese market.The International Football Forum at ISPO Shanghai 2019 will collaborate with several top Bundesliga clubs to share insights on fan relationship management through community activities, commercial collaborations with Chinese brands, and the promotion of youth training models..

In collaboration with internationally renowned trend research institutions, ISPO has created a professional information platform tailored for designers and product managers—the ISPO Sportstyle Trend Forum.The forum will present an on-site interpretation of the 2021/22 Spring/Summer functional textile trends and color cards, as well as global spring/summer sport and color trends. Meanwhile, ISPO Shanghai 2019 has once again invited Li-Ning’s New York Fashion Week designer and head designer of the Li-Ning Classic Collection, Wang Chaoran.Wang Chaoran, designer for New York Fashion Week and lead designer of Li-Ning's classic collectionsHe will share the innovative designs of the highly popular New York Fashion Week collection and the ARCHIVE series. Additionally, the ISPO Functional Textile Trends Release (ISPO Textrends) will showcase the "2021/22 Spring/Summer ISPO Functional Textile Trends" on-site,2021/22 Spring/Summer ISPO Functional Textile Trends,presenting the latest fabric and accessory components along with innovative concepts, as well as their performance, texture, and other advantages.

During the exhibition,the ISPO Global Design Award (ISPO Award) Selection Exhibition Areawill offer a close-up look at products from over 30 award-winning domestic and international brands, including Blackyak, EngineBird, Kailas, Mammut, Mijia, Nitecore, and QOOL. A highlight will be the outdoor sleeping bag “Biopod Down Wool Nature” by Grüezibag, which won the ISPO Award 2019 Product of the Year for being made of 100% natural materials. At the same time,the event will also feature the freshly launched outstanding winning products from the first ISPO Global Outdoor Design Award (ISPO Award Outdoor Edition)..

The ISPO Startup Villagewill also showcase numerous emerging brands, including CAREY DESIGN, TAFENG, TALUER, and TRICKCOO. Among them, CAREY DESIGN, the only Chinese brand shortlisted for the 2019 ISPO Brandnew Global Innovation Award, will present eye-catching sports technology and concepts to inspire sports product design among industry professionals.

Precise business matchmaking to develop potential cooperation opportunities

Serving as an efficient communication bridge between premium business platforms and exhibitors,the ISPO Multi-Channel Business Matchmaking Eventwill invite heads of social commerce, cross-border e-commerce, comprehensive e-commerce, and online-offline distribution channels, as well as procurement managers, to engage in one-on-one discussions with brands on-site. At the same time, specially invited visiting groups such as designer, product manager, and buyer delegations, athlete delegations, and running club delegations will gather once again to explore potential partners and exchange professional insights.

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