Although summer is the peak travel season, to boost occupancy rates during non-weekend periods, leisure resorts located in various scenic tourist areas across the country are still launching various themed promotional room packages to attract guests. In addition to enriching package content through value-added strategies, these businesses also offer discounted room rates specifically for students and exam takers, hoping to encourage young people to travel together during the break.
In addition, some hotels are using the incentive of “free stays for children on weekdays” to attract family customers. Consumers planning domestic holidays this summer may want to keep an eye on market offers and compare options before choosing the best deal.
“Free child accommodation” is the incentive offered this summer by both Janfusun Prince Hotel and Kenting Fuhang Hotel to attract families. By booking and staying at the hotel within a specified period, guests only pay for the adults—up to two children traveling with them can stay for free.
Summer is the peak travel season and also the busiest time of year for leisure resorts. During high-demand periods, not only do room rates increase, but additional guests or extra beds also come at a premium. However, due to fierce market competition, the aforementioned two hotels have opted to offer free stays for children accompanying adults. This adds little to their costs but is expected to win favor with family customers.
In addition to families, student groups are another key target for leisure resorts this summer. Hotels with larger capacities and more quad rooms are particularly eager to attract groups of students traveling together. While the per-person benefit may seem small, the cumulative income from four guests adds up to a respectable figure.
Resorts such as Xitou Mitai Hotel, Jiaoxi Guanxiang Four Seasons Hot Spring Resort, and Kenting Chateau Beach Hotel have all launched special room packages for students or exam takers. When four guests share a room, the average cost per person is around NT$1,500—a budget-friendly rate that’s worth considering for students planning group trips.
Value-added offerings are also a promotional strategy used by leisure resorts to attract families. For example, Janfusun Prince Hotel, which essentially incorporates the Janfusun Fantasy World theme park into its grounds, has combined cosplay elements this summer with a local Yunlin puppet culture exhibition, glove puppet welcome performances, cosplay voting activities, and a range of kid-friendly summer fun under the theme “Little Prince’s Fun Summer.” The family-friendly package not only offers free entry and activities for up to two children aged 12 and under per room, but also includes breakfast, a 2-day pass for unlimited access to the theme park’s water and land attractions, nighttime garden tickets, and a DIY souvenir craft set. Creative DIY options include towel decorating, hand-painted coasters, and paper roll dolls.
Located at an altitude of 1,250 meters, Xitou Mitai Hotel’s family package includes one night’s accommodation with two meals and free admission to Xitou Forest Recreation Area. The forest park features dense greenery, pristine natural scenery, and multiple trails, as well as cultural exhibits, a conifer specimen garden, a bamboo specimen garden, a ginkgo grove, sacred trees, and University Pond. It is a well-known forest bathing destination and summer retreat in Taiwan. By including the forest park admission, the hotel effectively extends its guest experience to the surrounding natural attractions.
Asia’s only eco-resort—Guansi Six Fu Manor—has received widespread acclaim since first introducing nature-themed holiday stays. This summer, the resort is launching a new room package called “Animal Exploration Holiday,” offering a unique vacation experience that combines natural ecology with wildlife viewing.
The “private itinerary” included in the “Animal Exploration Holiday” is a major draw. The “Cactus Kingdom Tour” allows guests to explore a fantastical world of over 700 species of cacti and even try their hand at potting their own cactus plants. The “Wildlife Safari Adventure” offers guided close encounters with wild animals, including the unique opportunity to feed giraffes up close—an extraordinary eco-experience that connects you with untamed nature. The “Traditional Handcraft Experience Tour” takes families to the historic town of Xinpian, where they can make traditional homemade ice pops and classic handcrafted tofu together on a hot summer day.