Following the opening of its Taipei Minsheng and Zhongxiao branches, the hotel brand “HOTEL COZZI” under Cathay Hospitality, a tourism venture backed by Cathay Real Estate Group, has officially expanded southward. HOTEL COZZI Tainan Ximen, located in the Xinyi Xiaoximen shopping district in Tainan’s West Central District, has commenced trial operations and becomes the newest urban resort hotel in the region.
With the launch of HOTEL COZZI Tainan Ximen, Cathay Hospitality now operates three HOTEL COZZI properties, one MADISON TAIPEI Taipei MU Hotel, totaling four hotels. HOTEL COZZI Kaohsiung Zhongshan is set to open next year (2015), fulfilling the brand’s commitment made at its launch to open five hotels within three years and showcasing the rapid expansion and operational efficiency of Cathay Real Estate Group since entering the tourism market.
Family-Oriented, Business-Supported
Recognizing market trends and aiming to differentiate itself from competitors, Cathay Hospitality General Manager Jacqueline Chuang stated that most hotels in Tainan currently target international business travelers from the Southern Taiwan Science Park. However, HOTEL COZZI Tainan Ximen focuses primarily on family guests, with business travelers as a secondary market. As a result, 60% of its 222 rooms are family rooms for four people.
In terms of guest nationality, 60% of HOTEL COZZI Tainan Ximen’s guests are domestic travelers, while 40% are international, mainly from Hong Kong, Singapore, and mainland China. Regarding group versus individual travelers, 50% are independent travelers, 30% are foreign tour groups, student groups, or social groups, and the remaining 20% are corporate incentive trips, employee travel, educational training, or conference groups.
Enhancing Offerings to Attract New Guests
Jacqueline Chuang noted that Cathay Hospitality’s new venture in Tainan is not about taking customers from existing hotels but about carving out a unique market position. By combining superior hardware facilities and attentive service, the hotel aims to attract new types of guests and boost tourism in Tainan. It also seeks to collaborate with local resources to promote regional tourism together.
HOTEL COZZI Tainan Ximen maintains the brand’s consistent interior style and ambiance. To appeal specifically to families, the hotel has partnered with Microsoft to launch Taiwan’s first and only “COZZI vs. XBOX ONE Gaming Themed Floor,” and has invested tens of millions of NT dollars to create the 500-ping “Funky Field” outdoor recreational space, offering a diverse range of family-friendly entertainment experiences.
Themed Design for Family Fun
Spanning two floors with 54 rooms, the XBOX ONE themed floor integrates gaming elements throughout—from floor design and public area art installations to room furnishings, decor, and in-room amenities and equipment.
The indoor “Game Corner Cozzi Player” serves as a preschool kids’ club featuring both active and quiet play equipment, allowing parents to relax while their children enjoy themselves. This includes popular role-play toys and physical development games. The club also offers a cozy, spacious reading area to stimulate children’s learning and creativity, creating joyful family travel moments.
The 500-ping outdoor “Funky Field” is the hotel’s highlight for families. This specially designed space includes a sandbox area, a dry fountain, a pebble massage path, artificial turf, a painted track runway, pavilions, and a kids’ go-kart track. Adults can unwind on the pebble massage path while kids enjoy the sandbox, dry fountain, and colorful track.
Wang Mingyin, Cathay Hospitality’s Head of Operations Strategy, said HOTEL COZZI Tainan Ximen, targeting families and independent travelers, aims for an average annual room rate of around NT$4,200–4,500. To celebrate the opening, the hotel is offering a “Buy One, Get One Free” promotion. Until February 28, guests can book a comfortable room for NT$6,888 + 10% (includes two breakfasts and a free one-night stay voucher for any HOTEL COZZI property). Additional nights or booking two rooms on the same day qualify guests for a six-month stay voucher. For more details, contact the reservation center at 02-77063600.