Dubbed the largest travel trade event in southern Taiwan, the “2017 Kaohsiung Travel Agents Association International Travel Fair” will be held from the 19th to the 22nd of this month at the Kaohsiung Exhibition Center. This year, a total of 358 exhibitors with 800 booths will participate, and businesses are offering travel fair-exclusive ultra-low prices to attract customers. To boost sales momentum, the Travel Agents Association has also launched a lucky draw for a luxury RIMOWA suitcase for those who spend over NT$10,000 on-site.
To tap into the domestic summer travel market, the Guam Visitors Bureau, participating for the first time, will focus on the “6th Guam International Food & Music Festival” starting in June. On-site, it will also collaborate with multiple travel agencies including Yongsheng, Liangyou, Jincheng, Southeast, JieLi, and Xihong to jointly promote Guam independent travel packages, along with family-friendly promotions to strongly attract visitors.
The Korea Tourism Organization, at the Kaohsiung Travel Fair, will present a variety of exciting programs including the musical “CHEF: new brand of BIBAP” for four consecutive days. To promote family travel to Korea, the Taipei branch has also partnered with multiple travel agencies under the brand “Korea Cool Summer,” offering family travel packages to Korea. Customers who purchase “Korea Cool Summer” exclusive family products on-site will receive not only the existing “order gift” but also an additional “bonus gift” with each order.
The Korea Tourism Organization, at the Kaohsiung Travel Fair, will introduce diverse regions of Korea such as Gyeonggi-do, famous for popular K-drama filming locations; Jeollanam-do, known for its pristine mountains and seas; Jeju Island, known as the “Island of Beauty”; and the Yeongnam region, encompassing Busan, Daegu, Ulsan, and South and North Gyeongsang Provinces, helping travelers from southern Taiwan discover the multifaceted appeal of Korea. The fair will also focus on the family market, showcasing family travel products on-site. The Korea Pavilion will also hold various family-friendly interactive activities at different times during the event.