The TTE Taipei International Tourism Expo will kick off this Friday. In recent years, Fubon Media’s momo Shopping Network has been actively collaborating closely with partners, offering exclusive travel packages and a diverse selection of vouchers. Its travel section achieved a remarkable year-on-year growth of 80% in the first quarter of 2019.
Capitalizing on the peak summer travel market, Fubon Media (8454), through its momo Online Travel Exhibition, is offering discounts of up to 50% off, with an estimated sales growth of 30–40% for related products. Meanwhile, momo Sky Mall is launching a range of travel essentials such as suitcases, suitcase protectors, and travel storage bags at attractive prices, along with additional gifts for purchases that reach certain spending thresholds.
Riding the wave of the travel expo’s popularity, momo’s Online Travel Exhibition “Peak Summer Travel Season” has officially launched. Recognizing Taiwanese people’s enthusiasm for traveling to Japan, coupled with the enthronement of the new Reiwa Emperor and the special promotional events and limited-edition goods being offered across Japan, momo is featuring a variety of “Japan Independent Travel” products to tap into current trends.
Additionally, the recent trend of camping has reached new heights, with “luxury campervans” emerging as a popular new accommodation choice. As summer vacation approaches, “family-friendly resort hotels” ideal for creating lasting memories with children have also seen a surge in demand.
momo Shopping Network shared that Japan is a country that Taiwanese people are keen to visit and are familiar with. Aside from group tours, many opt for independent travel where they can plan their own itineraries. This year, with the ascension of Japan’s new emperor in early May, ushering in the new Reiwa era, various regions in Japan have launched exclusive merchandise and limited-time promotions. This rare opportunity is not to be missed for Japan travel enthusiasts.
Anticipating continued interest in the Reiwa era, which is expected to further boost travel voucher sales, momo is offering a range of “Japan Independent Travel” packages. These include 5-day flights plus hotel (fly-and-hotel) packages to Tokyo, Osaka, and Hokkaido, as well as the island vacation favorite — a 4-day fly-and-hotel package to Okinawa — allowing consumers to plan their own schedules, manage their time, and enjoy a cost-effective and relaxing trip to Japan.
Furthermore, the recent trend of outdoor camping has evolved, with fully equipped luxury “campervans” becoming a popular new way to travel. These campervans come with private bathrooms, TVs, refrigerators, air conditioning, and more, while also offering the chance to stay close to nature and escape the hustle and bustle — a big hit with consumers.
momo is also riding the wave of the international Sea Fireworks Festival by launching a Midsummer Penghu Fireworks Festival Campervan Seaside Getaway for four days. The highlight is staying at Penghu’s first-ever newly opened campervan homestay in 2019. In addition to complete facilities, guests can fall asleep under stunning sunsets and wake up gently to warm sunrise, with the beach just a one-minute walk away. Other options include summer campervan stays at Bayan Hot Spring Resort, making them top choices for travelers seeking to connect with nature and experience something new.
According to statistics, the primary consumer demographic of momo’s travel section is individuals aged 35–45, accounting for up to 50% of the total. Understanding this consumer profile, momo has introduced a variety of family-friendly travel accommodation vouchers to help parents easily plan summer trips with their children. Among these, the most popular categories are accommodations that “include theme parks” and those that “feature children’s rest areas.” The former includes hotels like E-DA Sky Resort and Chateau de Chine Hotel, both of which offer a wide range of amusement park facilities — perfect for keeping kids entertained. The latter includes highly rated resorts in Northern Taiwan such as The Westin Tashee, Daxi, and the online-voted most beautiful cruise-themed hotel, Ideal Resort, which offer family-friendly amenities like children’s playrooms and indoor and outdoor swimming pools — all top choices for family travel.
momo Sky Mall also noted that suitcases that are easy to maneuver on and off planes, stylish in appearance, and durable are essential travel items. Professional luggage and bag retailers such as “Kaban Expert Hall” are offering significant discounts on a variety of products, including lightweight scratch-resistant suitcases, hard-shell impact-resistant suitcases, suitcase protectors, and travel storage bags.