The HappyCash Fun Card is now accepted at family-friendly destinations such as the "National Museum of Natural Science," "Taipei Zoo," and "Far Eastern Life Gallery."
In addition, cardholders enjoy up to 20% off public transportation fares when taking the Taipei Metro, Taiwan Railways, and Kaohsiung MRT, along with transfer discounts. When using the card at Far Eastern Group outlets such as Far Eastern Department Store, SOGO, and A.Mart for dining and shopping, not only can you receive lovely gifts, but also earn up to 10x HAPPY GO points. Using co-branded bank cards for transportation, parking, or refueling also offers up to 5% cashback, making your summer vacation even more fun.
Surveys show that 31% of HappyCash Fun Card users are aged 31–40 (the sandwich generation), followed by 28% aged 18–30 (students and young adults). This year’s focus is on expanding usage to locations suitable for these target groups, including full acceptance at "Taiwan Connected Parking" and "McDonald's." New locations such as "Far Eastern Life Gallery" and "La Mode" have also been added. Currently, we are gradually including utility fees and taxes from Yilan County Government in payable services. In the future, we will continue to expand to small retail payment channels, committed to providing a convenient payment environment tailored to consumers’ needs.
During the summer vacation, families using the HappyCash Fun Card at participating venues such as the "National Museum of Natural Science," "Taipei Zoo," and the "Yilan International Children's Folklore and Folkgame Festival" can tap their cards for contactless entry, saving time on ticket queues. Until December 31, visitors to the "921 Earthquake Education Park" and the "Chelungpu Fault Preservation Park" also enjoy a 10% discount on admission.
Tsai Shu-hua, General Manager of Far EasTone Electronic Ticketing, stated that Taiwan’s payment industry is booming, with all players actively developing user-friendly locations close to people’s daily lives as a key competitive edge. Far EasTone Electronic Ticketing obtained approval to operate electronic payments in late 2018. Moving forward, the company will integrate online and offline payment solutions, along with innovative multi-payment terminal device solutions, to create more partnership opportunities with merchants, allowing it to stand out in the highly competitive market.
Existing HappyCash co-branded bank cards include the Far Eastern Happy Credit Card, E.SUN Lucky PLUS Titanium Card, Hua Nan HappyCash & HAPPY GO Co-branded Card, and Taishin/FET firDay Co-branded Card (HappyCash Titanium Card). These cards offer automatic top-up and wide acceptance across multiple channels. To show appreciation to cardholders, Far EasTone Electronic Ticketing is offering up to 5% cashback on HappyCash spending at public transportation, parking lots, and gas stations from now until December 31. Public transport includes Taiwan Railways, Taipei Metro, Taoyuan Airport MRT, Kaohsiung MRT/Light Rail/Ferry/Bus/City Bike, and Taipei & New Taipei buses, all with an 20% fare discount. Designated parking lots include Yonggu and Taiwan Connected Parking. Gas stations include CPC Taiwan and Formosa Petrochemical. The cashback cap is NT$100 per card per month, with a maximum total of NT$600 during the promotion period.