Tsuen Wan Plaza

　　    Tsuen Wan Plaza (English: Tsuen Wan Plaza) is a large shopping mall in Tsuen Wan District, New Territories, Hong Kong, covering an area of over 580,000 square feet. Although it is not located directly next to the MTR station, it became a landmark in Tsuen Wan District in the 1990s because there were few large malls in Tsuen Wan at that time. The mall was developed by Sun Hung Kai Properties in 1990, with department store Jusco and cinema Broadway opening in December 1991, while the mall officially opened in February 1992. Between 2005 and 2009, Tsuen Wan Plaza underwent a major renovation project.

　　    Some “veteran” stores in Tsuen Wan Plaza have catered well to local residents' preferences, enjoying thriving businesses, such as the basement-level East Ocean Seafood Restaurant, IKEA Home Furnishing (which closed on August 28, 2005), Broadway Cinema (opened in December 1990), Jusco (April 1991 – October 2012, later relocated to Bayview Plaza and renamed AEON), and McDonald’s (opened in 1993). In addition, the rooftop food court introduced after the 2006 renovation has provided residents and visitors with more choices (see image on the right). The mall now houses over 160 shops. Fashion stores targeting trendy customers occupy about 22% of the total retail space, while the 28 restaurants take up around 25%. Initially, the mall catered mostly to budget-conscious shoppers, but it now mainly targets mid- to high-end consumers. For example, earlier affordable dining options such as Maxim’s MX, Yoshinoya, McDonald’s, Häagen-Dazs, Dong Dong Wanton Noodles, Tack Hing Roast Meats, and Farmhouse Restaurant have all moved out or closed, except for McDonald’s. Most current dining outlets are of mid- to high-end standards, including new tenants like Ruby Tuesday, Michelin-recommended New Tohkay, Crystal Jade La Mian Xiao Long Bao, the udon specialty store Marugame Seimen offering Sanuki udon, as well as upcoming venues such as Yamatoya, IKI Teppanyaki, and Japanese dining-style teppanyaki.

　　    The mall also features three pioneering double-storey flagship stores, spanning a total of 30,000 square feet, leased by Pull & Bear, Bershka, and another brand. They are expected to open successively by the end of the year. In addition to family customers, these stores also target young, high-spending consumers. The mall has introduced the Flash Retailing concept — also known as pop-up stores — for the first time as part of its marketing strategy. This approach involves short-term leases and collaborations with various trendy brands, bringing a fresh experience to shoppers.

　　    Plaza Logo

　　    The Tsuen Wan Plaza logo consists of a red “T” and a blue “W”. This logo was established as early as 1992 and was once displayed at the entrance, but it can now only be seen atop the residential portion (the rooftop) of Tsuen Wan Plaza.

　　    Transportation Guide

　　    Location: 4-30 Tai Pa Street, Tsuen Wan, Hong Kong

　　    How to get there: Take New Territories minibuses 89B or 481B