National Agricultural Exhibition Center

　　    Destination Introduction
　　    The National Agricultural Exhibition Center is located in Sanlitun, Chaoyang District. It covers an area of over 600,000 square meters, with a building area of 25,500 square meters. Centered around a grand pavilion-style main hall and interconnected by corridors and tree-lined boulevards, the layout is rigorous and features a strong traditional ethnic style.

　　　　        As one of the Ten Great Buildings of the capital, the location, scale, layout, and architectural style of the National Agricultural Exhibition Center were personally approved by the Premier. After its official completion in 1959, it hosted the first large-scale national exhibition since the founding of the People’s Republic of China—the National Agricultural Achievements Exhibition for the 10th Anniversary of the Founding of the PRC—pioneering nearly 40 years of exhibition history in Beijing. Since then, the National Agricultural Exhibition Center has gained widespread fame and attracted international attention.

　　　　        The exhibition center is situated on the east side of Nongzhan Bridge along the North Third Ring East Road in Beijing, boasting a prime location often referred to as the “Dragon’s Eye” of the capital—a place believed to be blessed with good feng shui and vitality. The transportation here is extremely convenient, with easy access in all directions and none of the common traffic restrictions found at other exhibition venues. Driving from the venue to Beijing Capital International Airport takes only 20 minutes. Located in Beijing’s bustling international business district and just a street away from foreign embassies, the National Agricultural Exhibition Center is surrounded by over 200 star-rated hotels, office buildings, and fitness centers—including the Great Wall Hotel, Kunlun Hotel, and Yansha Friendship Shopping Center—within a 2-kilometer radius. This area represents one of Beijing’s fastest-growing economic zones, offering excellent accommodation and dining options. The unique community environment and strong social reputation have made exhibitions held here bustling with both domestic and international merchants, resulting in remarkable success. For example, during the 1980s National Clothing Exhibition, daily attendance reached up to 100,000 people, setting a historical record. In the early 1990s, when China’s car market was unusually sluggish, the on-site car market at the National Agricultural Exhibition Center unexpectedly boomed, stunning the city and gaining nationwide fame. The overwhelming demand and shortage of inventory caught organizers off guard, briefly putting them in a tough spot.

　　　　        Through decades of exhibition experience, the National Agricultural Exhibition Center has developed a comprehensive, well-trained, and professional technical team—the only one in China capable of providing “one-stop” services for exhibitions. The center can handle exhibition planning, content editing, design and decoration, fabrication, advertising, lighting and charts, diorama models, photography and videography, photo processing, cultural relic replication, specimen making, as well as mechanical and architectural maintenance. It is known for its high credibility, emphasis on quality, fast turnaround, and simple procedures.

　　　　        Exhibition costs at the National Agricultural Exhibition Center are 5%–10% lower than those at other venues in Beijing. Its ability to compete with lower operational and pricing structures is thanks to ongoing internal reforms in response to market competition, which have nurtured a group of management professionals and staff skilled in both operations and technology. The combination of competitive pricing, high-quality service, and excellent facilities has won the favor of both new and returning clients, gradually establishing the center as the top choice for hosting various exhibitions.

　　　　        Since its establishment, the National Agricultural Exhibition Center has built relationships with numerous exhibition clients and a large base of long-time supporters dedicated to the exhibition industry. The center honors its old friends while also eagerly seeking new ones. Led by the center, a self-contained exhibition association boasts more than 2,000 members across 31 provinces, municipalities, autonomous regions, and Hong Kong SAR, forming the largest exhibition network in China. The Agricultural Industry Branch of the China Council for the Promotion of International Trade was fully integrated into the center, opening new channels for recruiting exhibitors and sponsors for large international events and creating favorable conditions for Chinese enterprises to enter the global market. The center actively promotes international exchange and cooperation within the exhibition industry. It has organized nearly 200 overseas exhibitions covering more than 80 countries and regions. Friendly cooperative relationships have been established with events such as the Verona Exhibition in Italy and Germany’s Green Week Food Exhibition. The center also maintains extensive ties with other world-renowned exhibition centers and companies, playing an increasingly vital role in facilitating exchanges between China and other countries in agriculture, industry, science and education, commerce, culture, and other sectors.

　　　　        Over the past 40-plus years, especially since the reform and opening-up, the National Agricultural Exhibition Center has remained exhibition-focused. Through self-organized, co-hosted, and space rental events, it has hosted more than 800 international and national exhibitions spanning industries such as mechanical engineering, computer networks, automotive, printing and packaging, electricity, pets and pet products, light industry, coal, aviation, environmental protection, petrochemicals, rubber, textiles, building materials, medical, and security. The volume, diversity, and societal impact of these exhibitions are unmatched by any other venue in Beijing, earning the center a high reputation in the domestic and international exhibition communities. Looking back at four decades of Beijing’s exhibition history, the National Agricultural Exhibition Center holds several “firsts”: the first national exhibition, the first overseas exhibition, the first sister-city relationship with a foreign exhibition venue, and the first trade fair. It also set a record with a single self-hosted exhibition generating 500 million yuan in trade negotiations.

　　　　        The National Agricultural Exhibition Center is further deepening reforms, strengthening management, standardizing services, accelerating venue upgrades, and continuously improving exhibition conditions. Its goal is to become a modern exhibition center that is beautifully landscaped, large-scale, well-equipped, fully functional, scientifically managed, and offers first-class service.

　　　　        The National Agricultural Exhibition Center truly deserves its title as the exhibition holy land of Beijing, and as the “Jerusalem” or “Mecca” of the exhibition industry.

　　　　        Address: No. 16, North Third Ring East Road, Chaoyang, Beijing

　　　　        Location: East side of Nongzhan Bridge, North Third Ring East Road, Beijing

　　　　        Area: Covers over 600,000 square meters, with a building area of 25,500 square meters.

　　　　        The entire venue spans 52 hectares and includes 10 exhibition halls designed in traditional Chinese architectural style, with a total floor area of 25,000 square meters; 7 lightweight steel-framed exhibition halls totaling nearly 5,000 square meters; and 3 plazas covering a combined 40,000 square meters. These expansive exhibition areas and plaza spaces are the largest in Beijing, making it especially suitable for exhibitions featuring large machinery—some major shows simply can’t be held elsewhere. The venue is shaded by trees, adorned with blooming flowers, and features serene lakes, complemented by classical architecture like corridors, pavilions, green tiles, and yellow eaves—creating a uniquely beautiful environment. As the only large-scale garden-style exhibition center in Beijing with traditional Chinese aesthetics, merchants who have held exhibitions here unanimously agree it's an exceptional venue for large-scale events.

　　　　        The exhibition area offers reception rooms and meeting rooms of various grades, ideal for hosting VIPs or small to medium-sized conferences. The Business Service Department provides services such as printing, photocopying, faxing, and domestic and international direct dial telephone lines, ensuring convenient communication and complete office equipment. The multifunctional hall can accommodate over 300 people and is equipped with high-end lighting and sound systems for conferences, dances, and other events. Behind the exhibition halls is a guesthouse with over 80 rooms and 200 beds, featuring complete facilities and a comfortable environment. The exhibition area also has a 4,000-square-meter customs supervised warehouse, fully capable of supporting large international exhibitions.  Transportation Information
　　    Take bus routes 117, 302, 300, or 104 and get off at Nongzhan Pavilion.

　　     Beijing Chaoyang District