Zhuchang Red Army Village in Weishe Town

　　    Zhuchang Red Army Village in Weishe Town is situated in the southwest of Weishe Town, approximately 3 kilometers from the town center. Xingwei Highway passes through the center of the village. The village currently has 267 households and a population of 1,074. It was once a site where the Red Army passed through on their Long March westward out of Guizhou. Here, the Red Army engaged in fierce battles with the enemy. Outside the Red Army Cave in Zhuchang Village, Comrade He Zizhen was wounded while rescuing the injured Regiment Commander Zhong Chituan. This historical event has become a unique cultural highlight of the Red Army Village. The Weishe Town Party Committee and government have seized this opportunity and, with the construction of a new countryside as the vehicle, actively developed red tourism in Zhuchang.

　　    In line with the actual conditions of Zhuchang Red Army Village and fully integrating the construction of a new countryside, efforts have been made to pave village roads, renovate existing houses with “dressing and capping,” and carry out greening, beautification, and lighting projects in the village, laying a solid hardware foundation for the development of red tourism in Zhuchang. Aiming for “civilized rural customs and civilized management,” efforts have been made to enhance the ideological, cultural, and moral standards of the local people, encouraging public participation and self-management, thereby creating a favorable software environment for the development of red tourism in Zhuchang.

　　    A comprehensive plan for red tourism attractions in Zhuchang Red Army Village has been developed: developing the Red Army Cave and the former site of the Red Army radio station in Zhuchang; constructing a Red Army Village gate at the entrance to highlight the red tourism characteristics of Zhuchang; converting the existing old village-level activity room into a Long March Memorial Museum; adapting the original central public activity area of the village by paving and expanding it to create Hongyi Square, and erecting a Long March Memorial Monument in the square; constructing He Zizhen Square at the site where she was wounded and installing a bronze statue of He Zizhen; and using the walls along the village roads to create a Long March Cultural Corridor.

　　    The promotion of Red Army culture is combined with folk culture, and red tourism is integrated with agritainment tourism to create a dual-characteristic tourism atmosphere: selecting and supporting the development of 1–2 agritainment businesses with red characteristics, and exploring local specialty cuisines that reflect red culture; utilizing existing folk performance troupes, with the Cultural Service Center organizing two village performance teams—one lion dance team and one folk art performance team featuring flower lanterns, clapper talk, and money sticks—featuring a variety of folk cultural activities that celebrate the spirit of the Long March and the construction of a new countryside, forming unique tourism highlights.

　　    Through cultural activities, the red cultural essence of Weishe is explored, and a positive social atmosphere is fostered: inviting the city’s Federation of Literary and Art Circles to visit Weishe, organizing a Long March literary symposium, and collecting articles about Weishe’s red history; inviting the magazine "Wanfenglin" to produce a special issue on Weishe; inviting the news center to publish a book titled "The Red Army's Long March in Weishe," to be published alongside the special issue by the end of 2006.

　　    Red tourism merchandise is being developed, such as statues (or pins) of Chairman Mao, statues (or pins) of He Zizhen, small souvenirs commemorating the Red Army Village, the publications "The Red Army's Long March in Weishe" and "Wanfenglin Weishe Special Issue," as well as the rental and photography services of Red Army uniforms.