Warring States Wooden Slips Cultural Ecological Park

　　The Warring States Wooden Slips Cultural Ecological Park scenic area in Qingchuan County takes the Warring States tomb complex ruins, Qingchuan County Museum, Gratitude Wall, and Wai Gan Liang in Haojia Ping as the core development zone. It forms ten major landscapes including Evergreen Qingchuan, Gratitude Culture Square, Gratitude Wall, Haojia Ping Warring States Tomb Complex Ruins, Museum, Gratitude Pavilion, Gratitude Bridge, Light of Wooden Slips Square, People’s Park, and Ginkgo Park. These landscapes extend to Zhangjia Village, Chashu Village, and Dagou Village. The core area covers approximately 0.12 square kilometers, and the “Ten Major Landscapes” span the entire urban area of the county.

　　The scenic area boasts a unique landscape, cultural resources, and urban scenery. It is the earliest discovered site of Warring States wooden slips, a concentrated exhibition area of gratitude culture following the Wenchuan earthquake, an experience hub for folk customs at the junction of Sichuan, Shaanxi, and Gansu, and one of the best eco-wellness resort destinations in the Qinba Mountain region. The area has a long cultural history and rich heritage, where multiple cultures such as Warring States wooden slips culture, earthquake gratitude culture, folk culture, and religious culture intermingle. It includes national key cultural relics protection units such as the Haojia Ping Warring States Tomb Complex, as well as intangible cultural heritage performances like the “Weed-Beating Drum,” “Two-Faced Maliuye Leaves,” and “Ox Lantern.”

　　Qingchuan enjoys uniquely superior tourism resources. In recent years, it has been honored as China’s Most Charming Eco-Tourism County and a National Eco-Tourism Demonstration Zone, and won the title of Best Eco-Tourism Destination in the 2016 China National Travel · Jinglei Awards.

　　(1) Landscape Characterization. Centered around the theme of Warring States wooden slips culture and focusing on the old urban area of the county, elements such as wooden slips culture, ecological culture, and gratitude culture are integrated into urban squares, landscape sculptures, and architecture. Ten distinctive landscapes have been built successively, including Evergreen Qingchuan, Gratitude Culture Wall, and Light of Wooden Slips Square.

　　(2) Facility Standardization. Accessibility to the scenic area has been improved by upgrading the Qiaomu Expressway and the road from Jinshishan to the county town. Fourteen new or renovated eco-friendly parking lots have been constructed, and four scenic bus routes have been opened. Service areas such as the cinema hall, monitoring room, complaint office, and shopping zone have been enhanced, and standardized signage such as guide maps, orientation signs, information plaques, scenic descriptions, and public graphic symbols have been put in place.

　　(3) Management Standardization. The tourism resources within the scenic area are managed in a unified manner, forming a management model that involves unified planning, construction, protection, management, and marketing. Strict control is exercised over construction projects, especially those near the scenic area. Inharmonious buildings within the core scenic area have been demolished, and the architectural styles in and around the core area have been standardized.

　　(4) Humanized Services. Training programs have been actively carried out to improve staff competencies in scenic quality, marketing, safety, guiding, sanitation, environmental protection, and statistics, thereby elevating the overall service level. An independent website for the scenic area has been established to better collect visitor feedback and handle complaints. In the past three years, the complaint resolution rate and visitor satisfaction rate have both reached 100%. Efforts have also been made to guide business formats, planning and developing special districts for local snacks, regional specialties, and handicrafts, as well as establishing “Entrepreneurship Street” and “Innovation and Entrepreneurship Space” as centralized food and shopping areas.