Yijuyong Liquor Culture Museum

　　Located in the Ninghe Economic Development Zone, the Yijuyong Liquor Brewing Co., Ltd. covers an area of 100 acres. In 2002, the Yijuyong Liquor Culture Museum was established, covering a total area of 1,500 square meters. In addition, the factory site also features attractions such as the Yijuyong Liquor Cellar, Yijuyong Square, fossils from the Mesoproterozoic Era 1.8 billion years ago inscribed with the classic "Ode to Yijuyong," ten humorous jar paintings, and traditional open-pan liquor stills, making it a highlight of industrial tourism in Tianjin.

　　The museum mainly consists of a two-story main exhibition hall, a Rose Bar, a product display hall, a Herbal Gallery, and corridors adorned with vintage advertisements. The main exhibition hall showcases the 700-year history of Tianjin’s liquor culture and over 200 years of Yijuyong’s export history, highlighting the brand’s challenging yet glorious development and reviving the unique charm of Zhigu culture. The Rose Bar introduces the beautiful legend of the Greek goddess of roses and four famous rose charts from the "Rose Bible," while also offering cocktails made with rose liqueur. The product display hall exhibits the company’s exported and domestic liquor products through the years. The Herbal Gallery displays inscriptions from leaders, clients, and brewing experts, as well as fine brushwork and ink paintings created by the company’s employees. Posters along the corridors feature promotional articles and advertisements published in newspapers both in China and abroad during the 1960s–1990s.

　　Inside the Yijuyong Liquor Cellar, there is China’s most unique liquor jar tunnel, vintage aged liquors, and a DIY bottling area. The liquor jar tunnel displays ten- and twenty-year-aged sorghum liquor and vintage rose liqueur from the company, intended for purchase and collection by leaders and visitors. The DIY bottling area showcases the bottling workshop’s workflow, allowing visitors to choose their favorite bottles and types of liquor to experience the fun of bottling, corking, and capping, as well as creating personalized wine labels with their own photos.

　　The factory grounds feature attractions such as Yijuyong Square, the Ten Humorous Jar Paintings, and traditional open-pan liquor stills. The central sculpture at Yijuyong Square, the Yijuyong Liquor Jar, integrates the brand’s history and culture. The upper terrace and lower ancient well symbolize the saying “water from heaven,” representing that Yijuyong liquor is brewed from a famous spring with a long heritage. The interior of the liquor jar features murals summarizing the company’s century-long history. Next to the Yijuyong Liquor Jar is a stone from the Mesoproterozoic Era inscribed with the "Ode to Yijuyong," serving as another testament to the brand’s history. The Ten Humorous Jar Paintings around the factory courtyard use styles such as comics, Yangliuqing New Year paintings, Wuqiang New Year paintings, Japanese ukiyo-e, and European woodblock prints to vividly illustrate historical anecdotes including Rose Liqueur from "Dream of the Red Chamber," Rose Liqueur from "Crouching Tiger, Hidden Dragon," Li Hongzhang and Wujiapi, the Prince Qing Mansion and Yijuyong, China’s Divine Water Wujiapi, Mahatma Gandhi’s Rose Liqueur, KFC’s Rose Liqueur advertisement, the Yang Naiwu and Little Cabbage case, "The Legend of the Mad Monk" and Rose Liqueur, and Japan’s attempt to learn sorghum liquor brewing. These stories illustrate the long and enduring legacy of our liquor products. The traditional Yijuyong Fire Liqueur Pot continues the folk-secret fire-liqueur brewing method. Fire Liqueur is an ancient style of liquor, known for its high quality but also high cost and complex process. Much of the technique is passed down orally through generations and rarely revealed; currently, only Yijuyong in Tianjin still employs this method. The Yijuyong Liquor Pot showcases history by digging pits and building stoves, using firewood and coal to create distillation effects, demonstrating Yijuyong’s most traditional and ancient brewing techniques.

　　Address: No. 37, Erjing Road, Ninghe County Economic Development Zone, Tianjin

　　Phone: 022-69560819, 69562063

　　Address: No. 37, Erjing Road, Ninghe District Economic Development Zone

　　Phone: 69562063