Florence Town

　　Florence Town is China’s first authentic Italian-style outlet – the Beijing-Tianjin Premium Outlets. Covering a built-up area of 60,000 square meters and a leasable area of 42,000 square meters, the “Florence Town - Beijing-Tianjin Premium Outlets” presents to Chinese consumers a world-class outlet shopping experience on an unprecedented scale. Here, visitors can enjoy picturesque Italian architectural scenery and a vibrant fashion atmosphere, making it the perfect destination for families, couples, and friends to shop, relax, and enjoy their holidays. The “Florence Town - Beijing-Tianjin Premium Outlets” features four distinctive themed shopping zones: Luxury, International Brands, Sports & Outdoor, and Casual. It offers nearly 200 stores with a rich selection of luxury and fashion items, including brands making their Chinese outlet debut such as PRADA, FENDI, MONCLER, BVLGARI, CELINE, LOEWE, TORY BURCH, and AEO, as well as world-renowned labels like Giorgio Armani, Salvatore Ferragamo, Burberry, Tod's, Versace, Zegna, and Lancel. Other popular lifestyle and fashion brands include Diesel, Coach, Guess, CK Jeans, Folli Follie, Samsonite, and BMW Lifestyle, catering to the diverse and multi-level shopping needs of various consumers. To ensure an authentic international outlet experience, every store at Florence Town offers genuine premium products at attractive discounts every day. Shoppers can find classic and trendy styles from world-famous luxury brands at enticing discounts averaging 50% off, and sometimes as low as 70% off.