Jingangshan Liquor Culture Tourism Area

　　   The Jingangshan Liquor Culture Tourism Area is situated within Shandong Jingangshan Liquor Co., Ltd., in the urban area of Zoucheng, hailed as the "Hometown of Confucius and Mencius and the Birthplace of Chinese Culture." To the south lies Mount Yi, known as the "Wonder of the South of Mount Tai," while to the north are the Meng Family Mansion and Temple. It neighbors two large-scale state-owned energy enterprises — Yankuang Group and Zouxian Power Plant. The area is traversed by the Beijing-Shanghai High-Speed Railway, Beijing-Taipei Expressway, Beijing-Shanghai Railway, and National Highway 104. With a superior location, convenient transportation, abundant resources, and a pleasant environment, it offers a prime setting for tourism.

　　   The predecessor of Jingangshan Liquor Co. was "Hengshenggong Tavern," established in the 13th year of the Guangxu reign during the Qing Dynasty (1887). Over the past century, through ups and downs, the resilient and determined people of Jingangshan have strived tirelessly over generations and developed the company into a key grain liquor producer in Shandong Province.

　　   Guided by its core values of "benevolence, responsibility, sharing, and gratitude," Jingangshan Liquor Co. has always adhered to the business principles of "quality first, customer supremacy, integrity, and mutual benefit." The company actively builds relationships, attracts talent, and seeks joint development. Upholding the corporate spirit of "integrity and virtue, pragmatism and diligence, innovation and transcendence, and carrying forward the future," the company is committed to building a large-scale liquor production enterprise that integrates traditional brewing craftsmanship with modern management, promotes historical culture alongside tourism, and harmonizes natural ecology with circular economy.

　　   The Jingangshan Liquor Culture Tourism Area includes a Liquor Culture Museum, a Traditional and Modern Production Experience Zone, a Celebrity Seal Carving Stone Group Area, an Ecological Garden Landscape, a Liquor Ceremony Hall, and a Product Exhibition Area. Among these, the Living Spring Wine Storage Cave in the Jingangshan Liquor Culture Museum covers an area of 7,000 square meters and is divided into sections such as the Corporate Culture Exhibition Area, Ancient Brewing Method Demonstration Area, Liquor Knowledge Popularization Area, Original Liquor Craft Storage Area, Custom Order Liquor Storage Area, Premium Liquor Reserve Area, and Retro Market Scene Area. The Traditional and Modern Production Experience Zone includes traditional fermentation pits, original liquor production lines, blending and storage centers, and finished product packaging centers.

　　   The Jingangshan Liquor Culture Tourism Area has a public tourist information and complaint hotline that provides scientific knowledge and travel tips and handles visitor complaints and suggestions. The company has established cooperative relationships with a number of travel agencies, professional associations, academic societies, and research institutes to attract tourists. With stable visitor sources, well-coordinated reception services, and typical one-day trips, the area ensures smooth operations.

　　   Source: Shandong Provincial Tourism Development Commission