Yiwu International Trade City

　　　Yiwu International Trade City is situated on the bustling Chouzhou Road in downtown Yiwu and is currently the world’s largest single-complex wholesale market, as well as China’s largest wholesale market in terms of scale, internationalization, and modernization. The trade city currently has an operating area of 1.7 million square meters, covering approximately one square kilometer with over 30,000 business stalls. It is said that if you spend one minute at each stall and visit for eight hours a day, it would take two to three months to explore the entire trade city—illustrating just how vast the market is. In 2006, the International Trade City became the first national AAAA-level tourist attraction in China themed around shopping. That year, it attracted 4.37 million visitors, including 260,000 international tourists, and was ranked among the top ten most popular attractions in Zhejiang Province.

　　　　The International Trade City scenic area consists of eight zones. Zones A, B, C, D, and E on the first to third floors respectively house businesses dealing in flowers, toys, jewelry, and handicrafts, while the fourth floor hosts small and medium-sized enterprise direct sales centers and a Taiwan Merchants Pavilion. The east auxiliary building serves as a procurement service center for foreign trade enterprises. Zones F and G on the first to third floors specialize in six industries: hardware, electrical appliances, bags, electronics, watches, and rain gear. The fourth floor features direct sales centers for manufacturers as well as premium trading areas such as the Korean Merchants Pavilion, Hong Kong Pavilion, Sichuan Pavilion, Anhui Pavilion, Jiujiang (Jiangxi) Pavilion, and Hotan (Xinjiang) Pavilion. The fifth floor houses a foreign trade procurement service center. The central hall on the second and third floors contains a large-scale tourism shopping center and the China Commodity City Development History Exhibition Hall. The east auxiliary buildings include supporting service facilities such as banks, restaurants, logistics, postal services, mobile services, integrated office buildings, office towers, and a four-star hotel, along with a loop sightseeing bus service. Zone H mainly deals in stationery, sports goods, eyewear, cosmetics (mirrors and combs), zippers, buttons, accessory components, and leather.

　　　　In addition to the tourism shopping center, the shopping and tourism scenic area also features more than 3,500 “shopping tourism recommended stalls,” promoting both wholesale and retail sales at unified prices. At the same time, the tourism management department has specially launched shopping tourism projects such as the “Product Index Card” and the “Shopping Tourism Street.” It has also opened internal loop buses and sightseeing tour vehicles within the scenic area, and built a series of tourism facilities including the China Commodity City Development History Exhibition Hall. It is a shopping tourism destination that integrates shopping, travel, and leisure.

　　Source: China Jinhua Government Portal Website