In 2014, the company passed the ISO9001:2008 Quality Management System certification, and the "Xin Wufu Yuan" trademark was awarded the title of Hubei Provincial Famous Trademark. The "Xin Wufu Yuan" series of grapes, pitaya, strawberries, mulberries, and malan greens successfully obtained Green Food certification. In December 2014, the "Xin Wufu Yuan" red-flesh pitaya won the Gold Award at the 23rd China Food Expo. In December 2015, the "Xin Wufu Yuan" red-flesh pitaya and figs were awarded the Gold Award at the 12th China Wuhan Agricultural Expo. In June 2016, the Hubei Provincial Local Standard "Green Food – Technical Regulations for V-shaped Trellis Facility Cultivation of Grapes," drafted by the company, was printed and distributed across the province, providing guidance for facility-based grape cultivation throughout the region.
The company has always upheld the development philosophy of "respecting nature and putting people first." Using fruit and vegetable planting demonstration bases as the platform, fruit wine processing as a specialty, and agri-leisure tourism as a highlight, the company advances on three parallel fronts that complement and reinforce one another to achieve shared success. It is committed to creating an ecological produce brand that is "green, safe,
nutritious, healthy, and sweet." The park has introduced and implemented more than ten advanced domestic and international technologies and equipment, including V-shaped trellis rain-shelter cultivation techniques, fully automated sprinkler and drip irrigation systems, solar-powered physical pest control technology, and eco-friendly anti-insect nets. It cultivates 1,000 mu of grapes featuring 23 new and high-quality varieties from both China and abroad—such as Summer Black, Early Sweet, Zui Jinxiang, and Bianco—with staggered ripening seasons; 200 mu of pitaya; 100 mu of strawberries; 100 mu of vegetable bases; 300 mu of fruit trees suitable for leisure picking, such as mulberries, cherries, kiwifruit, loquats, blueberries, and figs; a 20-mu fruit seedling propagation base; 300 mu of premium flowers and ornamental plants; and a 150-mu leisure fishing pond. The park also features a 1 garden-style sunlit ecological restaurant capable of hosting 500 diners simultaneously, a 2,000-meter fruit and vegetable corridor, an ecological parking lot, and a 40-mu leisure sightseeing botanical garden. To date, the base has demonstrated and driven the cultivation of fruits and vegetables across more than 6,000 mu, effectively boosting the construction of Yangxin County’s 100,000-mu Agricultural Science and Technology Demonstration Park and the local rural tourism industry.
The company is located beside National Highway 106 in Junken Farm, Yangxin County, Hubei Province, only 4 km from the Pai Shi exit of the Da Guang–Hangrui Expressway interchange, forming a two-hour eco-tourism circle encompassing Huangshi, Xianning, Jiujiang, and Wuhan. Focusing on facility agriculture, ecological agriculture, sightseeing agriculture, and leisure agriculture, the company has created a new agricultural production and operation model combining "fruit and vegetable planting + sightseeing & picking + leisure services + online sales." With the goal of offering "flowers to admire in all seasons and fruits to pick every day," it promotes a corporate culture that advocates for "bringing life closer to nature — beautiful Xinyang, happiness, and health," forging a sustainable development path that is "healthy, ecological, safe, efficient, and innovative."
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