Bond Street

　　Since the 18th century, Bond Street has been London’s fashion shopping destination, and today it has become a haven for high-end fashion stores in the city. According to surveys, the most expensive commercial area in the world is Fifth Avenue in New York City, USA, while the most expensive in Europe is Bond Street, located in central London.

　　The name Bond Street originates from a British landowner named Bond, who built this world-renowned shopping street. This short stretch of road is home to top-tier global fashion, jewelry, watch, and antique shops, some of which are flagship stores. For those looking to explore designer boutiques, there is no better place than New Bond Street. The street exudes refined taste, with all internationally acclaimed designers having storefronts here, contributing to its very high rents—it ranks first in Europe and second in the world. The shops on Bond Street feature sleek, stylish designs, and their creatively designed windows attract many travelers to stop and admire.

　　Bond Street has also been mentioned in numerous novels. British author Jane Austen’s novel *Sense and Sensibility* and American novelist Virginia Woolf’s *Mrs. Dalloway* both reference this globally popular fashion shopping street.

　　Bond Street Reason to visit: London’s most famous fashion shopping street Continent: Europe【Europe】 Country/Region: Britain[Britain] Province/State: Greater London [Greater London] City: London [London]