The Den, built at a cost of £16 million, was officially opened on August 4, 1993, by then-opposition Labour Party leader John Smith. The inaugural match was a friendly against Sporting Lisbon, managed by Bobby Robson, which the visiting team won 2–1. The Den was the first all-seater stadium to be built following the recommendations of the Taylor Report, issued in response to the Hillsborough disaster, and also the first new professional football stadium constructed in London since 1937. In the summer of 2012, Millwall renamed the "Main West Stand" in honor of the late club legend Barry Kitchener, calling it the "Barry Kitchener Stand."
The Den has frequently been used as a filming location for movies, TV shows, and commercials. It served as the real-life counterpart for the fictional football club "Harchester United’s" home ground, "The Dragons Lair," in the British Sky Broadcasting series "Dream Team." It has also appeared in the British Independent Television series "Primeval." In March 2008, a home match between Millwall and Leyton Orient was featured in an episode of "The Bill." Also in March 2008, sportswear manufacturer Nike used The Den for three days and nights to film their “Take It To The Next Level” commercial. In 2010, the Kit Kat “Cross your Fingers” advertisement included footage shot at The Den involving Arsenal, West Ham, and Millwall.
The Den Must-visit reason: One of the most famous stadiums in the UK Continent: Europe【Europe】 Country/Region: Britain[Britain] Province/State: Greater London [Greater London] City: London [London]
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