Jinhu Rice

Jinhu Rice

Jinhu Rice is a geographical indication certification trademark.

　　Geographical Scope

　　　Jinhu is located on the northern edge of the subtropics, influenced by the monsoon climate of the subtropical humid region. It features distinct seasons, abundant sunshine, warm and moist conditions, plentiful rainfall, and a long frost-free period. Surrounded by lakes on three sides and crisscrossed by rivers, the land is flat and fertile, with clean water and fresh air. The abundant water and soil resources, along with the superior ecological environment, meet the basic requirements for producing green and pollution-free food. The rice produced here is pollution-free, environmentally friendly, and of high quality.

　　Unique Qualities

　　　　In recent years, Jinhu has maintained a stable rice cultivation area of 530,000 mu, with a total output of 280,000 tons and a commercialization rate of 52%. Indica rice is mainly hybrid varieties such as Liangyou Peijiu, while japonica rice primarily consists of the Wuyujing series, forming a regionalized and large-scale planting pattern with an indica-japonica ratio of 1:0.6.

　　Cultural Background

　　　　Jinhu County has long been known as the "Land of Fish and Rice" and is a national base for high-quality rice production. In 2008, to unify the promotion of the Jinhu Rice brand, the County Rice Industry Association decided to apply for the "Jinhu Rice" geographical indication collective trademark. However, since the name "Jinhu" had previously been registered as a trademark by Sichuan native Yan Shubin, the first step was to reclaim the "name" Jinhu. County Party Committee Standing Committee member and Deputy County Magistrate Ma Farong, Deputy County Magistrate Wu Yaoping, and Director of the Bureau of Industry and Commerce Zheng Shide made several trips to Beijing to communicate, coordinate, and negotiate with the Trademark Office of the State Administration for Industry and Commerce. By the end of last year, they successfully had the "Jinhu" trademark registered by Yan Shubin canceled, and applied for the registration of the "Jinhu Rice" geographical indication collective trademark. In November of last year, the "Jinhu Rice" geographical indication collective trademark was announced and registered by the Trademark Office of the State Administration for Industry and Commerce, and the official trademark registration certificate was obtained in February this year.