Gaogou Liquor

Gaogou Liquor

　　Gaogou Liquor (Jinshiyuan)

　　The famous patriotic poet of the Southern Song Dynasty, Lu You, was particularly fond of the fine liquors of Gaogou. He once left the verse “Heaven bestows the masterful brewer, earth bestows the famed spring; Gaogou’s fine liquor, truly lives up to its reputation” at the Tianquan Brewery in Gaogou. When the Tang Dynasty poet Wei Yingwu passed through Gaogou Town on his way to visit Huaguo Mountain, he was drawn by the aroma of Gaogou Liquor, drank heartily, and wrote the memorable line “In March the jars are opened, fragrance fills the town; the sweet dew, slightly cloudy, rivals the finest nectar.”

　　The former Huaiyin City was a well-known liquor-producing region in Jiangsu Province, once famous nationwide for its “Three Gullies and One River” (Shuanggou, Tanggou, Gaogou, and Yanghe), with Gaogou Liquor from Lianshui being the standout among them. After the restructuring of the Gaogou Liquor Distillery, the established Jiangsu Jinshiyuan Liquor Co., Ltd. successfully promoted the brand culture of “Yuan” (meaning “fate” or “connection”), making it the official reception liquor of the Jiangsu Provincial Government.