Nongdeng Strawberries

Nongdeng Strawberries

　　Dengta Village is a major agricultural village within the Jiading Industrial Zone, located in the northwest of the zone. With a long history of strawberry cultivation, Dengta Village has long been known as the “Jiading Strawberry” in Shanghai and the surrounding areas of Jiangsu. To enhance the industrialization level of strawberry farming, improve the organization of farmers, and strengthen the market competitiveness of strawberries, Dengta Village founded the Shanghai Nongdeng Strawberry Production Professional Cooperative in April 2002. In 2006, “Nongdeng” strawberries were certified as pollution-free products by the Agricultural Product Quality and Safety Center of the Ministry of Agriculture. In 2007, to further develop the “one town, one product” strawberry industry, the Jiading Industrial Zone Management Committee invested in establishing a 350-acre strawberry variety breeding and industrial demonstration base in Dengta Village. The cooperative’s 286 member households cultivate strawberries on 750 acres, generating an output value of over 9 million yuan, with an average income of 31,500 yuan per household. By supporting large-scale strawberry growers, the initiative has created a ripple effect—“lifting one to lift the many”—helping to elevate the overall economic level of the village.

　　Dengta Village is named after strawberries, also known as red berries, foreign berries, or ground berries—a red-colored fruit. Strawberries are the general term for plants of the genus Fragaria in the Rosaceae family, and they are perennial herbaceous plants. Strawberries are heart-shaped, bright red and tender, with juicy flesh and a distinctive, rich fruity aroma. They are highly nutritious, rich in vitamin C, aid digestion, help strengthen gums, freshen breath, and soothe the throat.