Datuan Peaches

Datuan Peaches

　　Zhaoqiao Village is located in the southeastern part of Pudong New Area. In recent years, the village has actively adjusted its agricultural industrial structure and developed a peach industry tailored to local conditions. The village now has 2,160 mu of peach orchards, with peach production accounting for over 97% of the total output value of cash crops, making it a well-known “peach village.” In peach production, Zhaoqiao Village insists on using only organic fertilizers, and all peaches are bagged and sprayed with pesticides. In 2009, the peaches produced in Zhaoqiao Village obtained national certification as pollution-free agricultural products and won the “Peach King” award at the “First Shanghai Peach King Competition.” The Datuan Peach Orchard was also recognized by the Ministry of Agriculture as a “Superior Agricultural Product Base for Datuan Honey Peach in Nanhui District, Shanghai.” At the same time, Zhaoqiao Village primarily operates through farmer professional cooperatives, promoting standardized planting management to help farmers improve production techniques, strengthen risk resilience, and expand sales channels. Currently, the village has 12 farmer professional cooperatives, including 4 large-scale ones, with an annual turnover of over 10 million yuan. Peaches sold through these cooperatives account for more than 65% of the village’s total peach sales. While developing its peach-focused industry, Zhaoqiao Village has also actively developed tourism in the peach orchards. It has hosted four editions of the Shanghai Peach Blossom Festival, turning the Datuan Peach Orchard into a national-level tourist attraction that integrates dining, entertainment, conferences, and eco-tourism. In 2008, the Datuan Peach Orchard was rated as a national AAA-level tourist attraction. In 2010, the per capita net income of villagers reached 13,632 yuan, 22.4% higher than the average per capita income of farmers in Datuan Town. The village has been honored with titles such as Shanghai Civilized Village, Sanitary Village, and Model Village for Beautiful Homes.

　　 The development of “one village, one product” has allowed villagers to reap the benefits of the “peach economy” and has also unearthed the “peach culture” spirit of the people of Zhaoqiao—“daring to practice and innovate.”