Zhongjia Goji Berries

Zhongjia Goji Berries

　　Zhongjia Town in Dulan County, Qinghai Province, is located in the southeastern part of the Qaidam Basin. In recent years, as part of efforts to adjust agricultural and livestock industry structures, the town has established goji berry production as its leading specialty industry. By 2010, the town had 59,800 mu of goji berry plantations, accounting for 81.8% of its total cultivated land area; 2,540 households were involved in goji berry production and business, representing over 90% of the town’s total farming households; goji berry sales revenue reached 325.8 million yuan, making up 72% of the town’s total output value; the per capita income was 7,733.71 yuan, a 20% increase from the previous year.

　　Currently, the Nuomuhong Farm in the town has been certified as a provincial-level green agricultural product base, covering an area of 40,000 mu, which accounts for 66.89% of the town’s total goji berry planting area. The town has established seven goji berry production cooperatives with a total registered capital of 7.2 million yuan, involving more than 1,280 households, accounting for over 52% of all households engaged in goji berry production. These cooperatives provide members with technical guidance for goji berry planting, processing, and pre- and post-production phases; supply of agricultural materials for goji plots; farm machinery services; and standardized goji planting pilot programs, among other services. The town enforces unified trademark management, with the registered “Qaidam Goji” brand known for its large fruit size, plump grains, vibrant color, and being pollution-free, winning numerous awards on multiple occasions. Additionally, the town has also developed 483 large-scale goji growers, 26 science and technology demonstration households, and 18 goji industry brokers.

　　In 2011, Zhongjia Town (goji berries) in Dulan County, Qinghai Province, was recognized by the Ministry of Agriculture as a “National One Village One Product” demonstration village.