Kunlun Mountain Mineral Water

Kunlun Mountain Mineral Water

　　    Kunlun Mountain Mineral Water is a specialty of Golmud City, Haixi Mongol and Tibetan Autonomous Prefecture, Qinghai Province. The water comes from Yuzhu Peak of the Kunlun Mountains in Qinghai, at an altitude of over 6,000 meters. It is a rare type of small-clustered water in the world, rich in elements such as strontium, potassium, calcium, sodium, and magnesium, with a weakly alkaline pH value that is beneficial to human health. It was the official designated drinking water for the 2010 Asian Games in Guangzhou and is also a partner of the Chinese National Tennis Team.

　　    In the history of Chinese civilization, the Kunlun Mountains are revered as the “Ancestor of All Mountains.” Legend has it that the Queen Mother of the West gathered water from the Kunlun Mountains, brewed it into an elixir, and entertained the immortals by the Yaochi Pool, hence it is also known as the “Fountain of Youth.” There are many other myths and legends associated with the Kunlun Mountains, such as Houyi Shooting the Suns and Nüwa Mending the Sky.

　　    Kunlun Natural Snow Mountain Mineral Water is a premium bottled mineral water under the Jiadobao Group. It originates from Yuzhu Peak of the Kunlun Mountains in Qinghai Province, a zero-pollution area at an altitude of 6,000 meters, and undergoes more than 50 years of natural filtration. It is a rare type of small-clustered water in the world. Kunlun Mountain Mineral Water is rich in various elements beneficial to human health, including strontium, potassium, calcium, sodium, magnesium, lithium, metasilicic acid, bicarbonate, sulfate, and chloride ions. It meets the national standards for mineral content, has a weakly alkaline pH value, and is good for health.

　　    Qinghai Yuzhu Peak Mineral Water Co., Ltd. is a company invested in by the Jiadobao Group, focusing on developing the high-quality natural mineral water resources of Yuzhu Peak in Golmud City using advanced production technology and business concepts. The project was established in June 2007 in the Kunlun Economic Development Zone of Golmud City, with the factory located at an altitude of 4,120 meters, covering an area of 75 mu, and the water source site spanning 148 mu. The total planned investment for the project is 50 million US dollars, with a registered capital of 20 million US dollars. In terms of production capacity, the total annual output is planned to reach 20 million cases of mineral water, with the first phase producing 5 million cases annually. The project officially went into production in November 2008, manufacturing premium bottled drinking water — Kunlun Natural Snow Mountain Mineral Water. In April 2010, the product was launched nationwide, leading the rapid growth of the premium water market and establishing itself as the leader in China’s highest-end water segment.