Heyang Selenium-Rich Millet

Heyang Selenium-Rich Millet

　　The "Haojia Rice" brand of selenium-rich millet is produced by the Yuyang Selenium-Rich Agricultural Products Professional Cooperative in Heyang County.

　　This selenium-rich "Haojia Rice" boasts a bright golden-yellow color, plump and round grains, a rich oily flavor, a mellow taste, and is safe, high-quality, and packed with nutrients. It is naturally green and promotes health. Rich in essential vitamins, proteins, amino acids, and other trace elements needed by the human body. Especially through the use of plasma exchange selenium-enrichment technology and processed with advanced equipment, the millet produced contains the essential selenium element required by the human body. It offers health benefits such as antioxidant properties, detoxification, cancer prevention, protection of cardiovascular and cerebrovascular health and visual organs, and enhancement of the immune system. Its main features include:

　　1. A long and rich cultural history has built an excellent reputation for selenium-rich millet. The history of Heyang millet dates back to ancient times. Yi Yin, the prime minister of the Shang Dynasty, personally farmed and planted it, while Tai Si, the wife of King Wen of Zhou, cooked it herself. Its mellow taste and rich oiliness led it to be designated as a tribute to the imperial court. Legend has it that Emperor Wu of the Han Dynasty, during his visit to Heyang in 104 AD, was full of praise after tasting it, further spreading the fame of Heyang millet across the land.

　　2. A superior growing environment contributes to the unique characteristics of selenium-rich millet. The millet base of the Yuyang Selenium-Rich Agricultural Products Professional Cooperative spans over 3,000 acres. Located at a latitude of 35°N, longitude 110°E, and at an altitude of over 800 meters on the optimal dry plateau of northern Wei, it enjoys accumulated annual temperatures above 10°C ranging from 3,100 to 4,000 degrees Celsius. The soil’s organic matter content ranges between 0.8 and 1.2, with an annual rainfall of 596.3 mm. The growing period is long, sunlight is abundant, temperature variation is significant, and the area is far from factories and free from pollution.

　　3. Scientific management and cultivation practices yield the high quality of selenium-rich millet. The cooperative has appointed Professor Wei Guohua, a Ph.D. in soil nutrition and selenium expert, as its chief consultant. Throughout the entire millet production process—from land preparation, sowing, fertilization, selenium spraying, harvesting, drying, to inspection—every stage is meticulously guided by a team of experts. The cooperative uniformly supplies high-quality seeds and formula organic fertilizers to all bases, and purchases grains at prices 30% higher than market rates, thereby ensuring that the millet is of good variety, pollution-free, purely natural, and rich in selenium.

　　4. Standardized processing procedures help create the outstanding brand of selenium-rich millet. The grains harvested from the bases are sun-dried and stored using traditional methods, and then processed using advanced production lines. Through processes such as milling, color sorting, laboratory testing, weighing, and packaging, the final product is launched to the market. Thanks to the use of advanced equipment and processing techniques, the product is guaranteed to be free of impurities, with plump grains and a golden-yellow color.

　　The Yuyang Selenium-Rich Agricultural Products Professional Cooperative is a national model professional farmers' cooperative. Its "Haojia Rice" brand of selenium-rich millet enjoys widespread acclaim and is sold across Beijing, Shanghai, Zhejiang, Jiangsu, Guangdong, Shanxi, and Shaanxi. It is the first professional cooperative in Northwest China to obtain a production license and pass the ISO9001:2008 quality management system certification. The "Yuyang" trademark has been named a Shaanxi Provincial Famous Trademark, while "Haojia Rice" has been recognized as a Weinan Municipal Famous Trademark and a Weinan Municipal Characteristic Product. In 2013, the "Haojia Rice" brand of selenium-rich millet was awarded the title of “Brand Loved by Chinese Citizens” at the China Specialty Products Expo and won the “Houji Award” at the Yangling Expo.