Longevity and Joy Wine

Longevity and Joy Wine

　　"Longevity and Joy" wine was once a well-known brand both at home and abroad during the 1980s and 1990s. Its formulation is based on the secret recipe of the Qing Dynasty imperial wine "Songling Taiping Chun" and the ancient Chinese medicine formula "Wuzi Yanzong Wan" from the classic text "Zhengzhi Zhunsheng." The base alcohol is produced in Maotai Town, Guizhou—the homeland of China's national liquor—while its ingredients are derived from naturally grown, high-quality medicinal herbs from the Guizhou Plateau. It is refined using GMP biotechnology platforms, ensuring high quality and excellent taste. No artificial colors or additives are used in its secret production process. This fine wine doubles as a health remedy, leveraging the power of alcohol to enhance the efficacy of the herbs, which then work through the body's meridians and blood vessels to balance yin-yang and qi-blood.

　　 Before the 1990s, Guizhou Longevity and Joy Wine was a locally approved health tonic wine (Qian Wei Yao Jian Zi (1989) Z-4). Its primary effects included promoting longevity and anti-aging, regulating bodily functions and combating fatigue, enhancing vitality and sexual desire, and improving brain function and sleep quality. Its miraculous benefits were widely spread both domestically and overseas, and its fame became a symbol of health and wellness for an entire generation. In 1990, it won the Eureka Gold Award and the André Bordes Prize at the 39th World Invention Expo; it also received gold awards at the first and second China International Patent Technology and New Products Expos. In 1994, it was jointly recognized by the National Tourism Administration and the Ministry of Internal Trade as the sole "King of Chinese Tonic Wines," and it also earned the title of "China Recognized Famous Brand Product."

　　 As history turned a new page, riding the wave of the national push to develop ethnic industries and brands, Guizhou Liansheng Eco-Development Co., Ltd. and the Guizhou Liansheng Zhongda Medical Research Institute leveraged modernized traditional Chinese medicine production techniques to reintroduce this product to the market.

　　 "Longevity and Joy" wine holds a nationally registered trademark and has applied for a national invention patent. While inheriting the original high quality, even greater care has been taken in selecting and blending its formula to ensure the foundational health-preserving effects. Furthermore, emphasis has been placed on scientific production processes. In terms of color, taste, and both inner and outer packaging design, the wine reflects the exceptional, noble golden quality of the original "Longevity and Joy" liquor.

　　Longevity and Joy Wine

　　　　An icon of Chinese drinking culture

　　　　Tonic wine efficacy meets Western-style elegance — China’s first tonic wine that can be served with ice or water

　　　　Fine Liquor — Guizhou Maotai, the national liquor hometown, offers mellow, fragrant, and refreshing nectar that captivates and inspires. Longevity and Joy Wine uses premium Maotai liquor as its base, making it truly a fine drink.

　　　　Premium Herbs — The Guizhou Plateau boasts picturesque landscapes and fertile soil, producing rare and valuable medicinal herbs that absorb the essence of nature and heaven. Their therapeutic properties are of the highest quality. This product is made from precious herbs and unique local medicinal plants from Guizhou. Tested and certified by national authorities, it contains natural active nutrients essential for the human body, including various amino acids, vitamins, and trace elements. Free from preservatives and artificial coloring, it is non-toxic and has no side effects with long-term consumption, making it genuinely safe and effective as a medicinal tonic.

　　　　Traditional Culture — A fusion of fine wine and potent herbs, Longevity and Joy Wine harnesses the power of alcohol to enhance the efficacy of medicinal ingredients, which travel through the body’s meridians and blood vessels to balance yin-yang and qi-blood, achieving the goals of strengthening the body and restoring youthful vigor. This wine encapsulates the profound heritage of Traditional Chinese Medicine, drawing inspiration from the finest aspects of Guizhou’s drinking culture, thus offering multiple health-promoting and therapeutic benefits.

　　　　Modern Fashion — Longevity and Joy Wine is crafted using unique modern techniques. In addition to its pure color, distinctive medicinal efficacy, aromatic fragrance, and sweet aftertaste, it can also be enjoyed with ice or water added as desired. It serves not only as a tonic for health and vitality but also as a delightful accompaniment to meals, leisure, and entertainment. It makes an excellent choice for hosting guests or gifting to loved ones. With its uniquely elegant packaging and exceptional internal quality, it is well-suited to lead modern trends.

　　Effects and Benefits — Longevity and Joy Wine helps to nourish kidneys and enhance yang energy, nourish yin and promote fluid production, benefit qi and enrich blood, strengthen the brain and calm the spirit, and enhance the body’s immune function. It is effective in treating neurasthenia, insomnia, frequent dreaming, dizziness, and tinnitus. It also aids in managing conditions such as periarthritis of the shoulder, rheumatoid arthritis, and chronic lower back and leg pain. Additionally, it provides supportive treatment for cardiovascular and cerebrovascular diseases such as high blood viscosity, high blood lipids, coronary heart disease, thrombosis, and gastrointestinal disorders. Suitable for all adults, except pregnant women and children, it is best consumed slowly over time rather than in large quantities at once. The daily intake should not exceed 250 ml. Effects become noticeable after several days.